Digital Marketing Specialist

Job Title: Digital Marketing Specialist Company: GTF Technologies Job Category: Digital Marketing Roles & Responsibilities: We are seeking a skilled and experienced Digital marketing specialist to join our digital marketing team. The ideal candidate will have proven expertise in Google Ads and Meta Ads campaign management, with a strong ability to plan, execute, optimize, and analyze campaigns to drive brand awareness, generate leads, and maximize ROI. If you are passionate about performance marketing, data\-driven decision\-making, and working on high\-impact campaigns for top clients, we’d love to hear from you. Key ResponsibilitiesCampaign Strategy \& Execution * Develop and implement comprehensive PPC strategies (Google Ads \& Meta Ads) aligned with client business objectives. * Plan, create, and manage ad campaigns across Search, Display, Video, Shopping, and Social platforms. * Write engaging ad copies and collaborate with the design team for impactful creatives. * Define and implement audience targeting, bidding strategies, and campaign structures for maximum performance. * Continuously monitor and optimize campaigns to improve CTR, Quality Score, Conversion Rate, and ROI. * Conduct A/B testing on ad creatives, landing pages, and targeting parameters to identify best\-performing variations. * Implement and manage conversion tracking, remarketing campaigns, and audience segmentation. * Analyze campaign data, generate actionable insights, and provide detailed performance reports to stakeholders. Work Location: In person Work Location: Uttar Pradesh, India Availability: Full time

Skills \& Requirements * Bachelor’s degree in Marketing, Advertising, Business, or a related field (preferred). * Minimum 1 years of hands\-on experience managing both Google Ads \& Meta Ads campaigns, preferably in the real estate industry. * Proficiency in Google Ads Manager, Facebook Ads Manager, and other digital marketing tools. * Strong analytical and problem\-solving skills with the ability to derive insights from data. * Knowledge of SEO, SEM, and digital marketing channels is an added advantage. * Excellent communication, copywriting, and presentation skills. * Google Ads certification and/or Meta Blueprint certification preferred. * Creative thinker with a results\-driven approach. * Work on large\-scale campaigns for top real estate clients. * Be part of a fast\-growing digital marketing agency at the forefront of performance\-driven advertising. * Competitive salary, bonuses, and career growth opportunities. * Exposure to advanced tools, industry trends, and continuous learning. Benefits: Key Skills: Digital Marketing, SEO, SEM, Google Ads, Meta Ads, Performance Marketing Salary: INR 25000 - 60000 per monthly