Digital Marketing Specialist

Job Title: Digital Marketing Specialist Company: Wowelse Job Category: Digital Marketing Roles & Responsibilities: Role Description This full\-time Digital Marketing Specialist role is based on\-site in Coimbatore. The specialist will plan and execute digital campaigns across social media, search, and other online channels to increase brand awareness and engagement for clients. Day\-to\-day responsibilities include creating and managing content calendars, optimizing campaign performance, tracking key metrics, and preparing reports using web analytics tools. The role involves closely collaborating with designers, brand strategists, and content teams to ensure consistent messaging across all digital touchpoints. The specialist will also stay current with digital marketing trends and propose new tactics to enhance client results. Work Location: Coimbatore, Tamil Nadu, India Availability: Full time

Qualifications * Candidates should possess strong Digital Marketing and Online Marketing skills to plan, execute, and optimize integrated campaigns. * Candidates should possess Social Media Marketing skills to manage platforms, grow communities, and drive engagement. * Candidates should possess Web Analytics skills to interpret data, track performance, and inform strategy decisions. * Candidates should possess clear and professional Communication skills for collaborating with internal teams and clients. * Knowledge of SEO/SEM, email marketing, and marketing automation tools is beneficial. * Experience with major social platforms, ad managers, and analytics tools (e.g., Google Analytics, Meta Business Suite) is preferred. * Ability to work in a fast\-paced studio environment, manage multiple projects, and meet deadlines is essential. * Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience is advantageous. Key Skills: Digital Marketing, SEO, SEM, Social Media Marketing, Analytics, Email Marketing Salary: Not disclosed