Digital Marketing Specialist

Job Title: Digital Marketing Specialist Company: Solar4Ever Private Limited Job Category: Digital Marketing Roles & Responsibilities: Company: Solar4Ever Private Limited Industry: Solar Energy \& Renewable Energy Job Location: Howrah Maidan, Howrah, West Bengal Employment Type: Full\-Time Department: Marketing \& Business Development We are looking for a creative, energetic, and result\-oriented Digital Marketing Executive to strengthen our digital presence, generate qualified business leads, and support our business expansion across West Bengal. Key Roles \& Responsibilities * Manage the company's Facebook, Instagram, LinkedIn, YouTube, and other digital platforms. * Develop engaging posts, reels, videos, customer testimonials, and promotional campaigns. * Plan and execute monthly social media content calendars. * Increase brand visibility, followers, engagement, and customer inquiries. * Promote solar rooftop solutions, government subsidy schemes, and company offerings. 2\. Lead Generation \& Paid Advertising * Plan, execute, and optimize Meta (Facebook \& Instagram) Ads and Google Ads campaigns. * Generate qualified leads for residential, commercial, and industrial solar projects. * Manage advertising budgets and improve campaign ROI. * Monitor cost per lead (CPL), lead quality, and conversion performance. * Coordinate with the sales team for lead follow\-up and conversion. * Create marketing content, promotional creatives, brochures, presentations, and advertisements. * Develop engaging Bengali, Hindi, and English content for targeted audiences. * Design creatives using Canva, Photoshop, or similar tools. * Coordinate the creation of customer installation videos, testimonials, and project success stories. * Maintain consistent Solar4Ever branding across digital platforms. 4\. Website Management \& SEO * Update and maintain the company website: www.solar4ever.in. * Implement basic Search Engine Optimization (SEO) strategies. * Improve Google search visibility and website traffic. * Manage the Google Business Profile and online customer reviews. * Track website performance using Google Analytics and Search Console. * Execute WhatsApp Business marketing campaigns. * Create targeted promotional messages and customer engagement campaigns. * Support email marketing and customer communication. * Maintain and segment digital lead databases. * Prepare weekly and monthly digital marketing performance reports. * Track campaign spending, leads generated, CPL, and conversion rates. * Coordinate closely with Sales and CRM teams. * Suggest new digital strategies to improve customer acquisition. * Meta Ads Manager and Google Ads * Facebook, Instagram, LinkedIn, and YouTube marketing * Canva and basic graphic design * SEO and Google Business Profile management * Google Analytics and campaign reporting * Content writing and short\-form video editing * Lead generation and CRM coordination * Good communication skills in Bengali, Hindi, and English * Creativity, ownership, and a result\-oriented mindset Key Performance Indicators (KPIs) * Number of qualified leads generated monthly. * Cost per qualified lead and campaign ROI. * Social media reach, engagement, and follower growth. * Website traffic and organic lead generation. * Lead\-to\-appointment and lead\-to\-sale conversion performance in coordination with Sales. * Timely execution of marketing campaigns and content calendars. Work Location: In person Work Location: West Bengal, India Availability: Full time

Educational Qualifications * Graduate in Marketing, Business Administration, Mass Communication, Computer Applications, or a related discipline. * Digital Marketing certification will be an added advantage. Experience Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Social Media Marketing, Analytics, Email Marketing Salary: INR 15000 - 25000 per monthly