Digital Marketing Specialist

Job Title: Digital Marketing Specialist Company: Evision India Job Category: Digital Marketing Roles & Responsibilities: E\-Vision India Pvt Ltd works in electronic security and surveillance, including CCTV systems, video management software, and AI\-enabled video analytics. We are looking for a Digital Marketing Specialist who can create engaging content, manage our online presence, and help generate relevant business enquiries. About the Role You will manage our digital marketing activities, from planning and creating social media content to publishing posts, running advertising campaigns, and tracking results. Key Responsibilities Social Media Management * Manage the company’s Instagram, Facebook, LinkedIn, and YouTube accounts. * Prepare a content calendar covering products, demonstrations, use cases, company updates, and relevant industry topics. * Create and publish posts, carousels, reels, stories, YouTube Shorts, and longer videos where suitable. * Write clear captions, headlines, video scripts, descriptions, and calls to action. * Adapt content for each platform rather than publishing the same format everywhere. * Respond to comments and messages professionally, and forward business enquiries to the appropriate team. * Maintain consistent branding, accurate company information, and an organized content library. Lead Generation and Sales Coordination * Plan digital campaigns that attract relevant prospects and business enquiries. * Create lead forms and coordinate landing pages, enquiry journeys, and campaign offers. * Record lead sources and share enquiries promptly with the sales team. * Track lead quality and follow up with sales on campaign outcomes. * Improve campaigns based on qualified enquiries, appointments, demonstrations, and sales feedback. * Maintain lead records in the company’s CRM or approved tracking system. * Set up, manage, and optimize campaigns through Meta Ads Manager and Google Ads. * Research suitable audiences, keywords, locations, placements, and advertising formats. * Prepare ad copy, creatives, and campaign variations for testing. * Set up and verify relevant conversion tracking with technical support where needed. * Monitor spending, enquiries, cost per lead, and lead quality. * Identify ineffective campaigns and recommend changes based on evidence. * Work within approved budgets and obtain approval before increasing spending or launching new offers. * Maintain accurate company details, business hours, contact information, photographs, and updates on Google Business Profile. * Encourage customers to share honest reviews through appropriate follow\-ups coordinated with the sales and service teams. * Respond to positive and negative reviews professionally. * Escalate complaints to the responsible team and follow up on their resolution. * Flag suspicious or policy\-violating reviews through the platform’s reporting process. * Avoid fake reviews, misleading ratings, or promises to remove genuine negative feedback. * Keep website content, product descriptions, enquiry links, and contact information accurate, coordinating with the website team where required. * Carry out basic keyword research and improve page titles, descriptions, headings, and internal links. * Identify opportunities to improve local search visibility and relevant website traffic. * Support blogs, case studies, brochures, email campaigns, and WhatsApp campaigns where appropriate and authorized. * Check forms and campaign links regularly so enquiries reach the correct team. * Suggest relevant collaborations, listings, and other digital channels that could support business goals. Reporting and Account Management * Prepare clear reports covering content performance, audience growth, website traffic, advertising spend, enquiries, and lead quality. * Explain what worked, what did not, and what should change next. * Maintain access records and ensure company accounts and campaign assets remain under company ownership. * Use approved access methods, protect login credentials, and enable two\-factor authentication where available. * Keep campaign files, creative assets, reports, and handover documentation organized. The Person We Are Looking For * You can create and execute content, not just suggest ideas. * You understand the difference between high view counts and useful business results. * You write naturally and check information before publishing. * You meet deadlines and follow enquiries through to the right team. * You are comfortable testing ideas, reviewing results, and changing your approach. * You communicate honestly about performance and take responsibility for your work. Performance will be reviewed against goals agreed with management, including consistent content delivery, relevant organic reach, engagement quality, qualified leads, advertising efficiency, and timely enquiry handling. Work Location: Faridabad, Haryana, India Availability: Full time

Qualifications and Experience * Practical experience in social media management, content creation, and digital marketing. * Experience creating posts, reels, and videos, supported by a portfolio or examples of previous work. * Hands\-on experience with Meta Ads Manager and Google Ads. * Understanding of organic growth, lead generation, basic SEO, and Google Business Profile. * Ability to use design and video editing tools such as Canva, Adobe applications, CapCut, or equivalent software. * Familiarity with Google Analytics, Search Console, and campaign tracking is an advantage. * Clear written English and the ability to create suitable Hindi or Hinglish content when required. * A relevant qualification in marketing, communications, business, or a related field is preferred. * Experience marketing technical products or B2B services is an advantage. Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Analytics Salary: Not disclosed