Digital Marketing Specialist

Job Title: Digital Marketing Specialist Company: AJM CONSULTANCY Job Category: Digital Marketing Roles & Responsibilities: Job Description : Key Responsibilities : * Plan and execute digital marketing campaigns across multiple platforms. * Manage Google Ads and Meta Ads (Facebook and Instagram). * Develop lead generation strategies for Indian and international markets. * Conduct keyword research and implement SEO strategies to improve website rankings. * Manage social media marketing activities across Instagram, Facebook, LinkedIn, and YouTube. * Plan content calendars and coordinate with graphic designers and content creators. * Monitor website traffic and campaign performance using Google Analytics and Google Search Console. * Create and optimize landing pages for lead generation. * Conduct competitor research and identify new marketing opportunities. * Manage email marketing and digital marketing automation activities. * Coordinate with the sales team to improve lead quality and customer conversions. * Track advertising expenses, leads, conversion rates, and campaign performance. * Prepare weekly and monthly marketing reports. * Recommend and implement improvements to increase marketing effectiveness. * Google Ads * Meta Ads Manager * Search Engine Optimization (SEO) * Social Media Marketing * Google Analytics 4 * Google Search Console * Google Tag Manager * Lead Generation * Performance Marketing * Content Marketing * Email Marketing * Basic knowledge of CRM tools * Digital Marketing Strategy Work Location: In person Work Location: Gujarat, India Availability: Full time

Qualifications \& Experience Preferred Qualifications * Experience in B2B marketing or professional services. * Experience generating leads for international markets. * Knowledge of WordPress and website optimization. * Familiarity with marketing automation tools. * Google Ads or Meta certifications. Candidates with previous digital marketing campaign experience are encouraged to include relevant work samples or campaign results. Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Content Marketing, Social Media Marketing, Analytics, Email Marketing, Performance Marketing Salary: INR 15000+ per monthly