Digital Marketing Specialist

Job Title: Digital Marketing Specialist Company: Edsmart Edu Services Job Category: Digital Marketing Roles & Responsibilities: About the Role Key Responsibilities * Plan, execute and optimise performance marketing campaigns across Meta and Google. * Manage campaign budgets and ensure efficient utilisation of advertising spend. * Develop customer acquisition and retargeting strategies. * Analyse campaign performance using CTR, CPC, CPM, CPA, CAC, conversion rate and ROAS. * Track performance at product, campaign and audience level. * Monitor website/e-commerce conversion performance. * Identify opportunities to improve product pages, landing pages and conversion rates. * Conduct A/B testing of creatives, audiences, offers and campaign structures. * Coordinate with the content/design team for performance creatives. * Analyse customer acquisition cost and product-level profitability. * Identify campaigns/products that are generating profitable versus unprofitable sales. * Prepare weekly and monthly performance reports for management. * Recommend budget allocation based on campaign and product performance. * Monitor competitors, market trends and customer behaviour. * Support Amazon/e-commerce advertising and marketplace growth where required. * Ensure accurate tracking of leads, orders, revenue and advertising spend. * Data-driven * Commercially aware * Analytical * Experiment-oriented * Proactive * Comfortable working with numbers * Able to independently manage campaigns and budgets * Willing to take ownership of performance outcomes Work Location: In person Work Location: In person Work Location: Karnataka, India Availability: Full time

Key Skills Required Experience 1-3 years of hands-on performance marketing experience preferred. Candidates with demonstrated experience in e-commerce, D2C, education products, books, children's products or consumer products will be preferred. Qualification Graduate degree in Marketing, Business, Commerce, Communications or a related field preferred. Key Skills: Digital Marketing, Google Ads, Meta Ads, Analytics, Performance Marketing Salary: INR 20000 - 22000 per monthly