Marketing & Patient Acquisition Executive

Job Title: Marketing & Patient Acquisition Executive Company: HEALTHWAY DENTAL PTE. LTD. Job Category: Digital Marketing Roles & Responsibilities: Key Responsibilities 1\. Digital Advertising \& Campaign Management Plan, manage and optimize Google Ads and Meta Ads campaigns. Manage advertising budgets, audience targeting, keyword selection, creative testing and campaign performance. Monitor cost per lead, cost per booked appointment and cost per attended new patient. Set up and monitor conversion tracking to understand which campaigns generate genuine patient enquiries and appointments. Coordinate incoming patient enquiries through calls, WhatsApp and other channels. 3\. Content Creation \& Brand Development Coordinate content planning, filming, editing and publishing with dentists and clinic teams. Develop content that builds awareness, trust and familiarity with Tooth Stories and its dentists. Maintain consistent brand messaging and visual identity across all clinic locations. Work with management to establish clear campaign objectives, KPIs and action plans. Coordinate local marketing initiatives and campaigns tailored to individual clinic locations. Support patient engagement and brand building initiatives across the business. Monitor competitor activity and relevant market trends to identify growth opportunities. Able to interpret campaign data, manage budgets and make optimization decisions independently. Understanding of lead generation, conversion tracking and performance measurement. Work Location: Outram Park, Singapore Availability: Full time

Requirements 1 year of experience in digital marketing, performance marketing or customer acquisition. Hands on experience managing Google Ads and Meta Ads campaigns. Key Skills: Digital Marketing, Google Ads, Meta Ads, Performance Marketing Salary: SGD 3500 - 4500 per monthly