Digital Marketing Specialist

Job Title: Digital Marketing Specialist Company: Dreamstone Developers Job Category: Digital Marketing Roles & Responsibilities: Key Roles and ResponsibilitiesA. Digital Advertising \& Lead Generation * Plan, create, and manage paid advertising campaigns on Facebook and Instagram. * Generate quality leads for residential plot projects. * Manage campaign budgets and optimize advertising costs. * Test different ad creatives, videos, headlines, and audience targeting. * Monitor cost per lead (CPL), lead quality, and campaign performance. * Run Google Ads campaigns when required. B. Social Media Management * Manage the company's Facebook, Instagram, LinkedIn, and YouTube accounts. * Create and publish project posters, reels, videos, and promotional content. * Maintain a consistent posting schedule. * Develop engaging content highlighting project locations, amenities, pricing, and verified approvals. * Respond to social media comments and messages or coordinate with the concerned team. C. Website Management \& SEO * Coordinate with the website developer to maintain and update the company website. * Update project details, images, contact information, and enquiry forms. * Improve website visibility through Search Engine Optimization (SEO). * Optimize project pages and local search visibility. * Monitor website traffic, enquiry submissions, and WhatsApp clicks. * Ensure website enquiries are correctly captured and forwarded to the sales team. D. Lead Management \& Sales Coordination * Ensure all digital enquiries are recorded and shared with the telecalling or sales team. * Coordinate with the sales team to understand lead quality and conversion status. * Track leads generated, calls completed, interested customers, site visits, and sales. * Analyze why leads are not converting and recommend improvements. * Support retargeting campaigns for customers who previously showed interest. * Follow up with the concerned team for lead status updates. * Prepare monthly digital marketing plans for each project. * Coordinate the creation of advertising posters, campaign videos, and Tamil voiceovers. * Ensure every creative contains accurate project information and the correct company branding. * Develop campaigns for new project launches, special promotions, and site visit drives. * Coordinate with designers, video editors, and external agencies when necessary. * Monitor Meta Ads Manager, Google Analytics, Google Search Console, and other relevant tools. * Track campaign spending, impressions, clicks, leads, cost per lead, and site visits. * Prepare daily, weekly, and monthly performance reports. * Compare results across projects and advertising campaigns. * Recommend changes based on data and business objectives. Work Location: In person Work Location: Tamil Nadu, India Availability: Full time

Benefits: Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Analytics Salary: INR 10000 - 25000 per monthly