Digital Marketing Manager (Travel Industry)

Job Title: Digital Marketing Manager (Travel Industry) Company: Trident HRM Services Pvt Ltd Job Category: Digital Marketing Roles & Responsibilities: Hiring for a leading company into Travel Industry: Job Title: Digital Marketing Manager This is a key individual contributor role that supports the Head – Sales \& Marketing in developing and implementing an integrated marketing plan that delivers on business goals and strategy. KEY RESPONSIBILITIES * Marketing Strategy \& Planning: Play a pivotal role in creating a holistic marketing plan and associated budgets. * Brand Custodianship: Ensure all communication channels and collateral appropriately represent the brand identity and attributes. * Marketing Communications: Strategize, develop and execute multi\-channel marketing campaigns to support the business. * Partner / Affinity Marketing: Manage existing partners, identify and onboard new partners and alliances to enhance the reach and effectiveness of marketing campaigns and strengthen the value proposition. * Customer Listening: Manage various customer listening posts, including measuring, analysing and reporting client and customer satisfaction scores. * Database Management / CRM: Act as custodian of the existing database and play a key role in enabling CRM strategy and activities. * Performance Management: Measure and monitor the impact of current marketing initiatives through tracking and analysis, and optimize accordingly. Work Location: In person Work Location: Delhi, India Availability: Full time

JOB\-RELATED QUALIFICATIONS \& EXPERIENCE * MBA / Master’s degree in Marketing, Advertising or Communications from a reputed institute. * 5–8 years of relevant and proven experience across multiple marketing disciplines, preferably in the services industry. * Knowledge of new\-age / emerging digital and marketing communication platforms and channels. Experience in brand management will be an advantage. * Expertise in envisioning and defining products in response to developing opportunities and threats. * Demonstrated expertise in developing impactful communications, with hands\-on writing experience. * Ability to develop communication assets for the company, including videos, graphics, copy, brochures, trade\-show experiences, collateral, etc. Experience: Key Skills: Digital Marketing Salary: INR 1.2e+06 - 1.5e+06 per yearly