Digital Marketing Manager

Job Title: Digital Marketing Manager Company: Wipfin Job Category: Digital Marketing Roles & Responsibilities: Company Description Wipfin is a growing organization focused on delivering innovative digital solutions and marketing services to help businesses strengthen their online presence and accelerate growth. The company values data\-driven decision\-making, creative problem\-solving, and collaborative teamwork across all functions. Team members at Wipfin are encouraged to experiment, learn, and adopt modern tools and strategies to stay ahead in competitive markets. The work environment supports professional development and offers opportunities to contribute directly to impactful client outcomes. Wipfin is committed to fostering an inclusive, respectful workplace where diverse perspectives are welcomed. Role Description The Digital Marketing Manager is a full\-time, on\-site role based in Chennai. This role is responsible for planning, executing, and optimizing digital marketing campaigns across channels such as search, social media, email, and display. Day\-to\-day tasks include developing digital strategies, managing marketing calendars, overseeing content and creatives, monitoring web and campaign analytics, and refining tactics based on performance data. The Digital Marketing Manager will collaborate with sales and product teams to drive qualified lead generation, improve brand visibility, and support revenue goals. The role also involves managing agency or vendor relationships, staying current with digital trends and tools, and preparing regular performance reports and insights for stakeholders. Work Location: Chennai, Tamil Nadu, India Availability: Full time

Qualifications * Strong Digital Marketing and Marketing skills for planning and managing integrated online campaigns. * Proficiency in Social Media Marketing to build brand presence and engage audiences across key platforms. * Experience in Lead Generation, including creating and optimizing campaigns that drive qualified leads. * Ability to use Web Analytics tools to track performance, interpret data, and make actionable recommendations. * Solid understanding of SEO/SEM fundamentals and experience working with advertising platforms (e.g., Google Ads, social ad managers). * Excellent communication, collaboration, and stakeholder management skills. * Strong organizational and time\-management abilities, with attention to detail and results\-oriented mindset. * Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in digital marketing or analytics are an advantage. * Prior experience in a digital marketing leadership or managerial role is preferred. Key Skills: Digital Marketing, SEO, SEM, Google Ads, Social Media Marketing, Analytics Salary: Not disclosed