Digital Marketing Specialist

Job Title: Digital Marketing Specialist Company: Sree Nandhee's Technologies Pvt Ltd Job Category: Digital Marketing Roles & Responsibilities: The Digital Marketing Specialist will be responsible for planning and executing digital marketing campaigns, generating effective leads, improving online visibility, and converting digital marketing activities into business opportunities for solar, UPS, and power solutions. Key Responsibilities Digital Marketing & Lead Generation · Plan and execute digital marketing strategies to generate quality leads. · Manage Google Ads, Meta Ads (Facebook and Instagram), and other relevant advertising platforms. · Generate qualified B2B and B2C leads for solar, UPS, and electrical products. · Monitor campaign performance and optimize campaigns to improve lead quality and reduce cost per lead. · Develop strategies to increase enquiries, website traffic, and customer conversions. Social Media & Content Management · Manage company social media accounts, including LinkedIn, Facebook, and Instagram. · Plan and maintain a regular social media content calendar. · Monitor website performance and improve SEO and search engine visibility. · Manage landing pages, enquiry forms, and lead capture activities. · Analyze lead data, conversion rates, and campaign ROI. · Track leads generated, cost per lead, lead quality, and conversions. · Coordinate with the sales team to ensure timely follow-up on generated leads. · Identify new digital channels and opportunities to improve lead generation. · Proven ability to generate effective, qualified leads through digital campaigns. · Candidates must be able to demonstrate previous campaign performance and lead-generation results. Work Location: In person Work Location: Tamil Nadu, India Availability: Full time

· Strong hands-on experience in digital marketing and performance marketing. Preferred Experience · Proven experience in generating business leads for B2B and B2C markets. · Experience in solar energy, electrical products, industrial products, or similar industries will be an added advantage. Salary & Benefits · Salary: As per experience and industry standards. · Other benefits as per company policy. Benefits: Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Social Media Marketing, Analytics, Performance Marketing Salary: INR 10000 - 40000 per monthly