Digital Marketing Manager

Job Title: Digital Marketing Manager Company: Lina Stores Job Category: Digital Marketing Roles & Responsibilities: * Celebrating Italy. Heritage, authenticity, quality * With hospitality at heart. Generosity, empathy, community * We grow with purpose. Passion, opportunity, responsibility About The Role We are looking for a Digital Marketing Manager to join the team at a pivotal point of growth for the business. Responsible for digital marketing, CRM, and site level marketing, this key role will report directly to the Marketing Director. Key responsibilities * Own the digital plan for driving covers across every site comprising restaurants, bars, and delicatessens * Own the paid social strategy, budget, and tracking (Meta, TikTok, LinkedIn) * Plan, run, and optimise Google Ads for bookings and private dining enquiries * Keep our online presence across third parties, such as Google Business Profile and TripAdvisor, fresh and up to date * Own CRM: guest segmentation and automated journeys as well as campaigns, ensuring data remains GDPR compliant * Manage our website content, running regular updates and managing booking widgets * Run on\-page and off\-page SEO * Manage our guest WiFi: keep it running, check data capture and quality, and run campaigns * Manage wider third\-party platforms including but not limited to: Deliveroo, Toggle, EatClub * Work with the Marketing Director to implement a smart digital loyalty offering * Build our site level marketing calendar and keep it up to date, ensuring key calendar moments are observed * Work with GMs and Head Chefs, as well as ops teams, to ensure restaurants, bars, and delicatessens are supported. Be the go\-to contact for sites and between departments * Roll out campaigns and POS at site level * Build strong working relationships with other departments, ensuring marketing results are reported succinctly across the business * 3\+ years in digital marketing, ideally in restaurants, hospitality, or food and drink * Experience with an email/CRM platform (Airship a plus) and GDPR basics * Comfortable with a website CMS, SEO, and Google Business Profile * Hands\-on with Meta Ads Manager, Google Ads, GA4, and Tag Manager * Confident building relationships with operational teams and chefs * Commercially minded and organised: can run many channels and support several sites in a small team Work Location: London, England, UK Availability: Full time

Essential Skills and experience * E\-commerce experience with Shopify, or a clear interest in growing it * Experience with restaurant booking and guest platforms such as SevenRooms and OpenTable * Multi\-site marketing experience * Salary of £40k plus discretionary bonus scheme * 28 days of annual leave, increasing with service * Staff discount, redeemable across Lina Stores * Staff meals provided during working hours * Staff parties and team events * Work from our London restaurants Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads Salary: GBP 40000 - 40000 per yearly