Digital Marketing Manager

Job Title: Digital Marketing Manager Company: Euronics India Job Category: Digital Marketing Roles & Responsibilities: About the Role Euronics Industries is looking for a Digital Marketing Manager to take ownership of our digital growth across paid media, SEO, website performance, analytics, marketplaces and marketing automation. This is a hands\-on role for someone who understands the complete digital funnel, not just campaign execution. Key Responsibilities * Plan, execute and optimise Google Ads campaigns across Search, Display, Performance Max, Shopping and YouTube. * Manage and optimise Meta Ads for lead generation, remarketing and brand campaigns. * Own campaign performance across CPL, CPQL, conversion rate, ROAS and lead quality . * Analyse campaign\-generated leads with the sales team and optimise towards qualified opportunities, not just lead volume. * Develop and execute the SEO strategy for product, category and commercial\-intent keywords. * Monitor and improve performance through Google Search Console and GA4 . * Improve website and landing\-page performance through Conversion Rate Optimisation (CRO) . * Identify drop\-offs across landing pages, forms, product pages and enquiry journeys. * Plan and execute regular A/B tests across creatives, audiences, ad copy, CTAs, forms and landing pages. * Set up, audit and maintain tracking through GA4, Google Tag Manager, Google Ads conversions and Meta Pixel . * Build management dashboards using Looker Studio, Excel/Google Sheets and marketing platform data . * Monitor and optimise Amazon Ads and marketplace performance . * Conduct competitor, keyword and digital market analysis to identify new growth opportunities. * Use ChatGPT, Claude, Gemini and automation tools to improve reporting, analysis and marketing workflows. * Work closely with sales, design, content and development teams to improve digital performance. * Present weekly and monthly performance reports with clear insights, actions and recommendations. * Identify and present at least one new digital marketing, AI or automation improvement every month. Analytics: GA4, Google Search Console, Google Tag Manager Key Performance Indicators * Qualified leads generated * Cost per Lead (CPL) * Cost per Qualified Lead (CPQL) * Lead\-to\-opportunity conversion * Google \& Meta Ads performance * Website conversion rate * Organic traffic and keyword growth * SEO\-generated enquiries * ROAS and revenue/pipeline contribution * Tracking and reporting accuracy * Successful campaign and CRO experiments * Marketing automation and process improvements Work Location: Bengaluru, Karnataka, India Availability: Full time

You will be responsible for turning digital traffic into qualified B2B enquiries, sales opportunities and measurable business growth . What We Are Looking For * 3\-4 years of hands\-on digital marketing experience. * Strong practical knowledge of Google Ads and Meta Ads . * Proven experience generating and optimising B2B leads . * Strong understanding of AEO, SEO, CRO and landing\-page optimisation . * Hands\-on experience with GA4, GTM and conversion tracking . * Ability to analyse the complete funnel from traffic to qualified lead and sales opportunity. * Experience building dashboards and management reports. * Good understanding of attribution, UTM tracking and campaign measurement. * Strong Excel/Google Sheets skills. * Familiarity with Shopify or other e\-commerce platforms. * Experience with Amazon Ads/marketplaces is preferred. * Experience with manufacturing, B2B, building materials, architectural products or similar industries will be an advantage. * Comfortable working independently and taking ownership of performance. Tools You Should Know Advertising: Google Ads, Meta Ads, Amazon Ads Reporting: Looker Studio, Excel, Google Sheets SEO: SEMrush, Ahrefs or equivalent tools AI: ChatGPT, Claude, Gemini Automation: Zapier, Make, Pabbly or equivalent Web: Shopify, landing\-page and CRO tools Your performance will primarily be evaluated on: Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Analytics Salary: Not disclosed