Digital Marketing Specialist

Job Title: Digital Marketing Specialist Company: Ubicor Capital Immigration and Education Consultants Job Category: Digital Marketing Roles & Responsibilities: The candidate will be responsible for improving our online visibility, managing paid advertising campaigns, generating quality leads, optimizing campaign performance, and supporting the company's business growth through effective digital marketing strategies. Key Responsibilities * Conduct keyword research to identify relevant, high-potential keywords for the company website. * Improve organic search rankings, website visibility, and traffic through effective SEO strategies. * Manage on-page and off-page SEO activities, including content optimization and link-building initiatives. * Optimize website pages, titles, meta descriptions, headings, URLs, and internal linking. * Monitor keyword rankings, organic traffic, indexing, and overall SEO performance. * Analyze competitors and identify opportunities to improve search visibility. * Identify and resolve SEO issues in coordination with the website development team. * Create, manage, and optimize Google Ads campaigns to generate relevant leads. * Conduct keyword research and develop effective advertising strategies. * Write compelling ad copies and coordinate with the design team for advertising creatives. * Monitor campaign budgets, clicks, conversions, cost per lead (CPL), and lead quality. * Optimize campaigns to improve conversion rates and reduce unnecessary advertising expenditure. * Prepare regular performance reports and recommend improvements. * Plan, create, manage, and optimize Meta advertising campaigns. * Develop audience targeting strategies based on campaign objectives and target markets. * Manage lead generation, website traffic, engagement, and remarketing campaigns. * Test different audiences, ad copies, formats, and creatives to improve performance. * Monitor campaign performance, CPL, lead quality, and conversions. * Coordinate with the design and content teams to develop effective advertising creatives. 4. Lead Generation and Quality Monitoring * Develop and execute digital marketing strategies to generate quality leads for the company's immigration and study-abroad services. * Monitor leads generated through Google Ads, Meta Ads, SEO, and other digital channels. * Coordinate with the sales team to collect feedback on lead quality and conversion outcomes. * Analyze lead performance and identify opportunities to improve lead volume and quality. * Work towards achieving assigned lead generation and campaign performance targets. * Ensure website content is optimized for search engines and digital marketing campaigns. * Recommend relevant website content, landing pages, blogs, and keywords based on customer requirements and market trends. * Coordinate with content and design teams to develop website content, banners, advertisements, and social media creatives. * Identify opportunities to improve landing page performance and lead conversion rates. * Monitor website and campaign performance using Google Analytics 4 (GA4), Google Search Console, Google Ads, and Meta Ads Manager. * Track key performance indicators, including website traffic, impressions, clicks, leads, CPL, conversions, and return on advertising spend where applicable. * Prepare and submit regular campaign performance reports to management. * Provide data-driven recommendations to improve campaign effectiveness and marketing results. * Monitor competitors' digital marketing strategies, website performance, and online presence. * Research industry trends, advertising opportunities, and changes in digital marketing platforms. * Recommend new strategies to strengthen the company's online visibility and lead generation. General Responsibilities * Maintain the confidentiality of company information, marketing data, client information, and advertising account credentials. * Complete assigned tasks and campaigns within agreed timelines. * Provide regular updates to management regarding campaign performance, lead generation, and ongoing activities. * Coordinate effectively with the sales, content, design, and management teams. * Take ownership of assigned campaigns and continuously work towards improving performance. Work Location: In person Work Location: Telangana, India Availability: Full time

UbicorCapital Immigration & Education Consultants is looking for a proactive, enthusiastic, and target-driven Digital Marketing Specialist to join our growing team. The ideal candidate should have hands-on experience in Search Engine Optimization (SEO), Google Ads, Meta Ads (Facebook and Instagram), and digital lead generation. Required Skills and Qualifications * Bachelor's degree in Marketing, Business Administration, Communications, or a related field is preferred. * Practical, hands-on experience in SEO, Google Ads, and Meta Ads. * Good understanding of keyword research, audience targeting, campaign optimization, and lead generation. * Familiarity with Google Analytics 4, Google Search Console, Google Ads Manager, and Meta Ads Manager. * Ability to analyze campaign data, prepare reports, and make data-driven decisions. * Strong communication, analytical, organizational, and problem-solving skills. * Ability to manage multiple campaigns and work towards performance targets. Preferred Experience * Experience in lead generation for immigration consultancy, study-abroad consultancy, education, or other service-based businesses is an advantage. * Experience managing advertising budgets and improving lead quality and conversion rates. * A portfolio or examples of previous SEO and paid advertising campaign results will be an added advantage. Please share your updated resume highlighting your relevant experience and campaign achievements. Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Analytics Salary: INR 30000 - 35000 per monthly