Digital Marketing Executive

Role & responsibilities. Develop and execute digital marketing strategies to increase brand awareness, reach, and leads. Manage social media platforms such as Instagram, Facebook, LinkedIn, and YouTube. Create engaging content, captions, creatives, reels, and promotional campaigns. Plan and maintain a consistent social media content calendar. Run and monitor paid advertising campaigns on Meta and other digital platforms. Track campaign performance, website traffic, leads, engagement, and conversions. Conduct market, competitor, and audience research to identify new growth opportunities. Apply SEO and basic keyword research to improve online visibility. Generate regular performance reports and suggest improvements based on data. Stay updated with the latest digital marketing trends, tools, and social media algorithms. Preferred candidate profile. 02 years of experience in Digital Marketing, Social Media Marketing, or a related field. Good knowledge of Instagram, Facebook, LinkedIn, and YouTube. Basic understanding of Meta Ads, Google Ads, SEO, and analytics. Strong content creation, communication, and creative-thinking skills. Familiarity with Canva and basic video-editing tools is an advantage. Ability to understand marketing data and make performance-based decisions. Proactive, enthusiastic, and willing to learn new digital marketing techniques. Candidates with a passion for social media, branding, and online growth are preferred. Perks and benefits. Competitive salary based on skills and experience. Performance-based incentives. Hands-on experience with real digital marketing campaigns. Training and learning opportunities. Opportunity to work on social media, branding, advertising, and lead-generation projects. Career growth opportunities in the digital marketing field. Supportive and creative work environment. Recognition and rewards for excellent performance.