Digital Marketing Executive

Job Title: Digital Marketing Executive Company: Travel Bot Job Category: Digital Marketing Roles & Responsibilities: Job description: The ideal candidate should be comfortable managing day\-to\-day digital marketing activities independently, coordinating with internal teams, monitoring campaign performance, updating website content and ensuring that all digital communication remains consistent with the brand. Key Responsibilities * Manage and optimize Meta Ads campaigns across Facebook, Tiktok and Instagram. * Assist in managing Google Ads campaigns, including Search, Performance Max, Display and other relevant campaign formats. * Monitor campaign budgets, leads, conversions, CTR, CPC, CPL and other key performance metrics. * Regularly review campaign performance and take necessary optimization steps * Coordinate creative requirements including ad copies, visuals, videos and landing pages. Website Management * Manage regular website content updates, including offers, banners, landing pages, blogs, images and promotional content. * Coordinate with developers for technical website changes and ensure updates are implemented correctly. * Check websites regularly for broken links, outdated information, incorrect CTAs, formatting issues and content errors. * Ensure website content is accurate, updated and aligned with ongoing marketing campaigns. * Have a strong eye for detail and conduct basic website quality checks before and after updates. * Manage day\-to\-day social media posting across relevant platforms. * Write engaging social media captions, promotional copies and campaign messaging. * Maintain social media content calendars and ensure posts are published as scheduled. * Coordinate with designers/content teams for creatives, videos and campaign adaptations. * Ensure social media communication follows the correct brand tone and positioning. * Prepare weekly and monthly digital marketing reports. * Monitor website traffic, campaign performance, social media engagement, leads and conversions. * Work with platforms such as Google Analytics, Meta Ads Manager and Google Ads. * Identify key campaign insights and present clear recommendations based on performance. * Minimum 2 years of relevant digital marketing experience. * Hands\-on experience with Meta Ads Manager. * Working knowledge of Google Ads. * Basic understanding of SEO and website optimization. * Experience updating website content through CMS platforms such as WordPress or similar platforms. * Understanding of Google Analytics and Google Search Console is preferred. * Strong copywriting skills for social media posts, advertisements and website content. * Strong attention to detail with the ability to identify content, creative and website errors. * Good understanding of social media platforms and current digital marketing practices. * Ability to manage multiple campaigns and tasks simultaneously. * Strong communication, coordination and reporting skills. * Good understanding of branding and the importance of maintaining consistent brand communication. Work Location: In person Work Location: Dubai, DU, United Arab Emirates Availability: Full time

Requirements Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Analytics, Email Marketing Salary: Not disclosed