Digital Marketing Executive

Job Title: Digital Marketing Executive Company: Industry Ready Academy Job Category: Digital Marketing Roles & Responsibilities: Company Description Industry Ready Academy is a professional training and development organization focused on enhancing the employability and practical skills of learners. The academy offers industry\-aligned programs designed to bridge the gap between academic learning and workplace expectations. Through collaborations with experienced professionals and organizations, it provides learners with exposure to real\-world projects and current market practices. Industry Ready Academy promotes a supportive, growth\-oriented environment where team members contribute to innovative learning solutions and help shape career\-ready talent. Role Description This is a full\-time, on\-site Digital Marketing Executive role based in Bhubaneswar. The Digital Marketing Executive will plan, execute, and optimize online marketing campaigns to promote the academy’s programs and brand presence. Day\-to\-day responsibilities include managing social media channels, creating and updating web content, coordinating email campaigns, and monitoring web analytics to track performance and improve engagement. The role involves conducting market research, collaborating with internal teams for campaign assets, and ensuring consistent messaging across all digital platforms. The Digital Marketing Executive will also support event promotions, lead generation activities, and reporting on key marketing metrics. Work Location: Bhubaneswar, Odisha, India Availability: Full time

Qualifications * Candidates should possess strong Marketing skills, including campaign planning and basic brand management. * Candidates should possess effective Communication skills for clear, professional written and verbal interactions. * Candidates should possess Social Media Marketing skills to manage platforms, create content, and engage audiences. * Candidates should possess Web Content Writing skills to develop clear, engaging, and accurate online content. * Candidates should possess Web Analytics skills to track performance, interpret data, and suggest improvements. * Relevant bachelor’s degree in Marketing, Communications, Business, or a related field is preferred. * Familiarity with common digital tools (e.g., social media dashboards, email marketing platforms, basic SEO) is beneficial. * Ability to work collaboratively with cross\-functional teams and manage multiple tasks with attention to detail. * Prior experience in digital marketing or education/training sectors is an added advantage. Key Skills: Digital Marketing, SEO, Social Media Marketing, Analytics, Email Marketing Salary: Not disclosed