Performance Marketing Specialist

Job Title: Performance Marketing Specialist Company: Acodez IT Solutions Job Category: Digital Marketing Roles & Responsibilities: Key Responsibilities * Plan, execute, and manage paid advertising campaigns across Google Ads and Meta Ads. * Manage and optimize lead generation and e\-commerce campaigns. * Monitor campaign performance and improve key metrics such as ROAS, CPA, CPL, CTR, and conversions. * Conduct audience research, keyword analysis, and competitor analysis. * Set up and monitor conversion tracking using GA4, Google Tag Manager, Meta Pixel, and Conversion API. * Perform A/B testing on ad creatives, audiences, landing pages, and campaign strategies. * Analyze campaign data and prepare performance reports with actionable insights. * Manage advertising budgets and ensure effective utilization of ad spend. * Explore new advertising platforms, tools, and strategies to improve campaign results. * Guide and coordinate with a small team to achieve marketing goals. * 2–3\+ years of hands\-on experience in performance marketing. * Strong working knowledge of Google Ads and Meta Ads. * Experience managing both lead generation and e\-commerce campaigns. * Good understanding of GA4, Google Tag Manager, Meta Pixel, and Conversion API. * Knowledge of campaign tracking, analytics, and conversion optimization. * Strong analytical, problem\-solving, and decision\-making skills. * Ability to manage tasks independently and guide a small team. * Good communication skills and a willingness to learn and adapt. Work Location: In person Work Location: KL, India Availability: Full time

Company: Acodez IT Solutions Pvt. Ltd. Location: Westhill, Kozhikode, Kerala Job Type: Full\-time \| On\-site Experience: 2–3\+ Years Acodez IT Solutions is looking for an experienced and enthusiastic Performance Marketing Specialist to plan, execute, and optimize digital advertising campaigns across multiple platforms. Requirements * How many years of hands\-on experience do you have in performance marketing? * Which platforms have you worked with: Google Ads, Meta Ads, or both? * Are you willing to work on\-site at Westhill, Kozhikode? Key Skills: Google Ads, Meta Ads, Analytics, Performance Marketing Salary: Not disclosed