Digital Marketing Executive

About the Role. We are looking for a creative and results-oriented Digital Marketing Executive to plan, execute and optimize digital marketing activities across multiple channels. The ideal candidate should have hands-on experience in SEO, paid advertising, social media marketing, content coordination, email marketing, lead generation and performance analysis. This is a great opportunity to build a career in the Digital marketing domain. Interested candidates looking to grow in Digital marketing are encouraged to apply. This role offers hands-on exposure to real-world Digital marketing projects.

Key Responsibilities. Plan and execute digital marketing campaigns across Google, LinkedIn, Meta and other relevant platforms. Manage the companys social media pages and maintain a consistent content calendar. Create and coordinate content for social media posts, blogs, landing pages, email campaigns and marketing collaterals. Conduct keyword research and implement on-page and off-page SEO strategies. Optimize website content, metadata, internal links and landing pages to improve organic rankings. Manage Google Ads, LinkedIn Ads and Meta Ads campaigns. Monitor campaign budgets, leads, conversions, CPC, CTR, CPL and ROI. Coordinate with graphic designers, video editors and content writers for campaign requirements. Support lead-generation campaigns for products, events, webinars and business initiatives. Plan and execute email and WhatsApp marketing campaigns. Update and manage website content using WordPress or a similar CMS. Track website and campaign performance using GA4, Google Search Console and advertising dashboards. Prepare weekly and monthly performance reports with actionable insights. Conduct competitor, market and keyword analysis. Improve brand visibility and engagement across digital channels. Stay updated with digital marketing trends, platform changes and industry best practices. Required Skills. Strong understanding of SEO, SEM, social media and performance marketing. Hands-on experience with Google Ads, Meta Ads and LinkedIn Campaign Manager. Working knowledge of Google Analytics 4 and Google Search Console. Understanding of keyword research and SEO tools such as SEMrush, Ahrefs or Ubersuggest. Experience with email marketing and lead-management tools. Basic knowledge of WordPress and landing-page management. Ability to write and proofread clear marketing copy. Familiarity with Canva or similar design tools. Basic understanding of video content, reels and short-form content. Strong analytical, communication and time-management skills. Ability to manage multiple campaigns and meet deadlines. Qualifications. Bachelor’s degree in Marketing, Business Administration, Mass Communication or a related field. 5–3 years of relevant experience in digital marketing. Relevant certifications in Google Ads, Google Analytics, SEO or social media marketing will be an advantage. Previous experience in B2B, industrial, cleantech or technology marketing will be preferred. Key Performance Indicators. Growth in qualified website traffic. Improvement in organic keyword rankings. Number and quality of leads generated. Cost per lead and campaign ROI. Social media reach and engagement. Email campaign performance. Website conversion rate. Timely execution of the content calendar and campaigns. What We Are Looking For. A proactive and detail-oriented professional. A balance of creative and analytical thinking. Strong ownership of campaigns and outcomes. Willingness to experiment, learn and improve. Ability to work effectively with internal teams and external partners Candidates with strong communication skills and a willingness to learn are encouraged to apply. Freshers and experienced professionals meeting the above criteria are welcome to apply. Only candidates matching the required skill set and experience level will be considered.