Digital Marketing & Content Specialist - Bangalore, India

Job Title: Digital Marketing & Content Specialist - Bangalore, India Company: VDart Digital Job Category: Digital Marketing Roles & Responsibilities: Role Overview The Digital Marketing \& Content Specialist will be responsible for developing, coordinating, and executing digital marketing content and campaigns. This is a hands\-on role requiring someone who can independently manage content creation, social media activities, campaign execution, and performance tracking. Key Responsibilities 1\. Content Creation \& Thought Leadership ●      Research and develop high\-quality blogs, articles, social media posts, newsletters, and thought leadership content. ●      Develop content for different audiences, including enterprise executives, technology leaders, HR leaders, talent acquisition professionals, and procurement teams. ●      Support executive thought leadership by drafting LinkedIn posts, articles, and industry perspectives. ●      Repurpose research, webinars, product demonstrations, and industry developments into multiple content formats. ●      Manage content planning, publishing, and engagement. ●      Develop and maintain a monthly social media content calendar. ●      Coordinate with the Graphic Designer \& Video Editor to produce branded graphics, carousels, and videos. ●      Monitor relevant industry trends, competitor activities, and social media engagement. ●      Support senior leadership with professional LinkedIn content. ●      Support product launches, feature announcements, webinars, industry conferences, and promotional campaigns. ●      Support campaigns targeting enterprise customers, particularly in North America and other international markets. ●      Coordinate website content updates with internal development teams. ●      Monitor social media reach, engagement, website traffic, and campaign performance. ●      Maintain content schedules, campaign trackers, and marketing asset repositories. ●      Working knowledge of SEO, website content management, and marketing analytics. ●      Ability to independently manage multiple assignments and deadlines. ●      Maintain a consistent marketing calendar across all three brands. ●      Deliver high\-quality social media content and thought leadership articles. ●      Support product awareness and lead\-generation campaigns. ●      Coordinate timely delivery of creative marketing assets. 1. Updated resume. 2. Samples of at least three LinkedIn posts or social media campaigns you have personally developed. 3. Two writing samples, preferably B2B technology articles or blogs. 4. A brief description of the AI and marketing tools you currently use and why. Work Location: Bengaluru South, Karnataka, India Availability: Full time

Required Qualifications \& Skills ●      Bachelor's degree in Marketing, Communications, Journalism, Business, or a related discipline. ●      0 years of experience in digital marketing, content marketing, or B2B marketing. ●      Demonstrated experience writing LinkedIn posts, articles, blogs, and marketing copy. ●      Experience managing social media content calendars and digital campaigns. ●      Proficiency with AI\-assisted content tools such as ChatGPT, Claude, or equivalent platforms. Preferred Qualifications ●      Experience with B2B SaaS, IT services, AI products, or technology companies. ●      Experience creating content for US or international enterprise audiences. Application Requirements Shortlisted candidates may be asked to complete a practical content creation assessment. Key Skills: Digital Marketing, SEO, Content Marketing, Social Media Marketing, Analytics Salary: Not disclosed