Digital marketing and growth lead

Job Title: Digital marketing and growth lead Company: Yoway Job Category: Digital Marketing Roles & Responsibilities: We’re reshaping our marketing department and looking for a hands\-on Digital Marketing \& Growth Lead to help build a leaner, more agile and commercially focused team. This is an opportunity to take ownership, bring ideas to life and see the impact of your work across a national franchise network. You’ll work directly with senior leadership, supported by part\-time social media resources and specialist contractors where needed. The role You’ll combine creative thinking with strong digital skills and commercial analysis. You should be comfortable developing a campaign, building an EDM, reviewing performance data and approaching a potential collaboration partner. This is a hands\-on role—not solely a position for briefing agencies and coordinating other people’s work. Coordinate marketing for new products, flavours, promotions and seasonal campaigns. Develop partnerships and collaborations with complementary brands, influencers and community organisations. Set clear priorities for our social media resources and help develop relevant, engaging content for each brand. Manage and optimise paid digital campaigns where appropriate, and hold external agencies accountable for performance. Use AI to improve content development, artwork production, reporting and everyday workflows. Help franchisees use approved templates and AI tools for local marketing while maintaining brand standards. Work with operations teams to support campaign execution across the network. Manage budgets, deadlines and contractors, identifying work that can be delivered more effectively in\-house. You may currently be a senior digital marketing specialist, a hands\-on marketing manager or an agency marketer ready to take broader ownership. Strong analytical skills and an understanding of cost per lead, conversion rates, campaign returns and customer acquisition. The organisation and initiative to manage competing priorities across three brands. You don’t need to be a specialist graphic designer or developer. You do need to produce effective everyday marketing, recognise good creative and know when specialist support is required. Direct access to senior leadership and the opportunity to shape how marketing operates. Support from social media resources and specialist contractors. Why this hands\-on, multi\-brand role interests you. Work Location: In person Work Location: Keysborough, Australia Availability: Full time

Proven experience delivering digital campaigns with measurable results. Experience in franchising, multi\-site retail, hospitality, family entertainment or education would be valuable, but isn’t essential. Key Skills: Digital Marketing, Meta Ads, Analytics, Email Marketing Salary: AUD 80000 - 100000 per yearly