Digital Individual Giving Coordinator

Job Title: Digital Individual Giving Coordinator Company: Peter MacCallum Cancer Centre Job Category: Digital Marketing Roles & Responsibilities: Req ID: 7979 Date: 29 Oct 2026 Site: Swanston Street (Melbourne) Location: MELBOURNE, VIC, AU, 3000 Company: Peter MacCallum Cancer Centre Unit: Communications Foundation Division: Foundation Department: Communications Foundation Enterprise Agreement: Health and Allied Services, Managers and Administr Communications Foundation Digital Coordinator – Foundation • Ongoing, Full Time Role – 80 hours per fortnight with a monthly ADO The Foundation team plays a critical role in supporting Peter Mac’s world\-leading cancer research, treatment and care through philanthropy and community support. The Digital Fundraising team develops innovative digital campaigns that engage supporters, grow donor acquisition, and strengthen long\-term relationships with donors to help achieve ambitious fundraising outcomes. About the Role Reporting to the Digital Manager, you'll play a key role in delivering digital fundraising campaigns that acquire new supporters, deepen engagement and increase donor retention across a range of channels. You'll work across all digital channels, including advertising, email, automation, website content, landing pages and social media to help achieve ambitious fundraising outcomes. * Planning, building and optimising digital fundraising campaigns * Managing paid digital advertising across platforms including Meta * Developing engaging email, website, landing page and social media content * Monitoring campaign performance and providing recommendations to improve results * Conducting testing and optimisation activities to increase engagement and donations * Collaborating with fundraising, communications, data and supporter engagement teams * Supporting Foundation\-wide digital initiatives and innovation projects, including the use of AI and emerging technologies to improve efficiency and performance. About You Peter Mac celebrates, values and supports a diverse and inclusive environment which reflects our vibrant community. We encourage applications from anyone identifying as Aboriginal and/or Torres Strait Islander. We also welcome anyone who identifies as LGBTQIA\+, linguistically, culturally and/or gender diverse, people with disability, and people of any age to apply for our roles. If you feel this role is right for you, we warmly invite you to apply and encourage your early application. All appointments are made subject to a satisfactory police check, and may require a valid Working with Children Check. Many staff are required to be vaccinated against, or demonstrate immunity to, influenza, and a range of other diseases. For further information about this opportunity, you can contact the Hiring Manager for a confidential discussion. Hiring Manager: Joe Mayberry The Digital Coordinator will play a key role in delivering the Foundation’s Digital Direct Marketing strategy by inspiring donors to give to vital cancer research via online channels of communication. The role is responsible for coordinating all digital activities required to maximise fundraising results within the individual giving portfolio, such as planning, implementing and optimising: The role encompasses campaign planning, content development (text, images, video), technical implementation, monitoring and reporting. This role also plays a role in delivering the Foundation’s social media strategies, including social media monitoring requirements. Internal * Individual Giving Manager * Fundraising Direct Mail Co\-ordinator * Regular Giving Fundraising Co\-ordinator * Communications Manager * Digital Content and Communications Co\-ordinator * Philanthropy and Fundraising Director * Supporter Events and Community Fundraising team * Database and Analytics team * Supporter Engagement team * Executive Director * Foundation staff * A minimum of two years in a digital fundraising role, or in a direct marketing role with a digital component * Strong understanding of digital fundraising principles and online user experience * Strong data, analytical and reporting skills * Digital marketing skills, including writing and uploading email and web copy * Experience using marketing automation platforms and integrating multiple online platforms * Experience in building, monitoring and optimising Facebook and other digital advertising campaigns, including purchasing media and tracking the sales funnel within these channels * Knowledge of SEO and SEM * Strong written communication skills * Demonstrated ability to meet acquisition and retention KPIs * Good Microsoft Excel skills Key Accountabilities Demonstrated by / Key Performance Indicators Acquire, retain, upgrade and reactivate cash and monthly donors in line with the Foundation’s strategic objectives and operational KPIs * Digital acquisition campaign plans are developed and approved in line with operational plans and budgets * Digital retention and upgrade journey plans are developed and approved in line with operational plans and budgets * Digital personas and segments are developed to inform online acquisition and upgrade plans * Testing of cross\-program (and cross\-platform) lead and conversion opportunities * Acquisition, retention, upgrade and reactivation KPIs achieved In line with agreed messaging and approvals processes, develop digital content to achieve and support the annual KPIs of the Individual Giving operational plans. * Appropriate copy, images and video are delivered to support the objectives of the Individual Giving program, including support for offline appeals * Agreed messaging is included in all relevant deliverables * Approvals processes are followed for all deliverables * Messaging is compliant with Peter Mac policy and procedures * Messaging does not bring Peter Mac’s reputation into disrepute In line with agreed policies and procedures, build, upload and maintain digital content to maximise the operational objectives of the Individual Giving program. * Timely and high quality website pages are created, appropriately tested and approved * Timely and high quality emails are built, appropriately tested and approved * Timely and high quality automated journeys are created, appropriately tested and approved * Timely and high quality social media content is uploaded, appropriately tested and approved * Other digital content is uploaded as per briefs. * Third party providers are engaged and managed to ensure content requirements are met. * Digital content is compliant with Peter Mac policy and procedures and fundraising legislation and code of conduct In line with agreed policies and procedures, monitor and report on digital performance for the Individual Giving program. * Webpage analytics are monitored on a weekly basis and reported to manager with insights and recommendations * Social media community responses to program content (paid and unpaid) is monitored as per Social Media Community Management Guidelines * Digital advertising campaign performance is monitored appropriately and reported to manager with recommendations * Email performance is monitored appropriately and reported to manager with recommendations * Carry out regular tests within digital channels to increase online engagement and income, and share these results across all programs * Program KPIs reported in a timely and accurate manner * Expenditure effectively managed * Ensure risk to Peter Mac, fundraising participants and the general community is appropriately addressed in planning all fundraising activities Contribute to Foundation\-wide digital objectives * Actively participate in relevant digital meetings * Contribute to Foundation\-wide digital projects as required, such as Gifts in Wills, online events, and other developments * Proactively share knowledge and collaborate with other digital staff Work collaboratively with other members of the fundraising team to maximise revenues across income streams. * Receives positive feedback from colleagues * Actively participates in all relevant department activities * Supports the Foundation team in servicing donor requirements when required Other duties as required* Demonstrates willingness to carry out other duties to maintain an efficient and professionally run Foundation * Supports the fundraising staff during donor functions/events if/when required Work Location: Melbourne, VIC, Australia Availability: Full time

• Up to $85,000 p.a (prorated for part time) \+ salary packaging \+ super \+ five weeks annual leave The Peter MacCallum Cancer Centre (Peter Mac) is a Victorian public health service and a world\-leading comprehensive cancer centre, dedicated to excellence across all spheres of clinical care, research and education. We are home to the largest cancer research enterprise in Australia and provide treatment to around 40,000 people with cancer each year. Welcoming staff from diverse backgrounds and experiences is integral to fostering innovation and compassion, and delivering the best possible cancer care for our patients. You are a proactive, results\-driven digital professional with a passion for creating exceptional online experiences. You enjoy working collaboratively, using data to inform decisions, and leveraging digital channels to drive engagement and fundraising outcomes. * Experience with donor acquisition campaigns. * Relevant tertiary qualifications. * Experience with photo, video or graphic design tools. * Basic HTML, CSS or JavaScript knowledge. * An interest in health, medical research or the not\-for\-profit sector. Our benefits Should you need assistance or require any adjustments or accommodations to fully participate in the application or interview process, you are welcome to reach out to the contact person listed. Essential Requirements Desirable Requirements * Relevant tertiary qualifications * An interest in cancer research Key Accountabilities ------------------------ Key Skills: Digital Marketing, SEO, SEM, Analytics Salary: AUD Up to 85000 per yearly