D2C Growth Manager (Skincare/FMCG)

Job Title: D2C Growth Manager (Skincare/FMCG) Company: GLOBELANCE Job Category: Digital Marketing Roles & Responsibilities: D2C Growth Manager (Skincare/FMCG/Beauty) What You’ll Own * D2C Revenue: Drive revenue growth through effective online strategies. * Performance Marketing: Manage and optimize campaigns on Meta and Google Ads to maximize ROI. * E\-commerce Platform Management: Oversee our Shopify store, ensuring a seamless shopping experience. * Conversion Rate Optimization (CRO): Implement strategies to enhance website performance and increase conversion rates. * CRM \& Retention: Develop and execute lifecycle marketing strategies across Email, WhatsApp, and SMS. * Campaign Management: Lead and coordinate marketing campaigns to engage and retain customers. * Analytics: Analyze key performance metrics to inform decision\-making and optimize marketing efforts. Skills: e\-commerce,d2c,fmcg,commerce,meta ads,campaigns,management,google ads,crm,google ads spent,metrics Work Location: New Delhi, Delhi, India Availability: Full time

Qualifications * Experience: 5\+ years of hands\-on experience in D2C, e\-commerce, or digital marketing. * Advertising Expertise: Strong independent experience managing Meta and Google Ads. * E\-commerce Growth: Proven hands\-on experience with Shopify and driving e\-commerce growth. * Analytical Skills: Strong understanding of key metrics such as CAC, ROAS, AOV, LTV, CVR, CTR, CPM, retention, and contribution margin. * CRM Experience: Familiarity with CRM/lifecycle marketing tools (e.g., Klaviyo, WebEngage, MoEngage, CleverTap, Kwik Engage) is a plus. * Problem\-Solving: Strong analytical, execution, and problem\-solving skills. * Ownership: Comfortable taking end\-to\-end ownership in a fast\-paced startup environment. * Industry Knowledge: Experience in skincare, beauty, wellness, FMCG, or consumer brands is a strong plus. What We Offer * Competitive salary and performance\-based bonuses. * Opportunities for professional growth and development. * A dynamic and collaborative work environment. * \[Insert any additional benefits or perks]. Key Skills: Digital Marketing, Google Ads, Meta Ads, Analytics, Performance Marketing Salary: INR 1.4e+06 - 1.7e+06 per yearly