CRO Manager

Job Title: CRO Manager Company: BizCover Job Category: Digital Marketing Roles & Responsibilities: This is a chance to own the full online journey, lead your own team and prove what great experimentation can do for a growing business. About the role AI is central to how this role works. You’ll use it to speed up research, hypotheses, design and analysis, so the team can test more ideas and learn faster. * + Own the customer journey from first website visit through quote to first purchase + Map the journey, find the friction and build a prioritised optimisation roadmap + Write clear, evidence based hypotheses using analytics, session insights and customer feedback + Design and run A/B, multivariate and split URL tests with the right sample sizes and guardrails + Build personalised experiences by industry, campaign, traffic source and device + Make sure landing pages and quote flows match what customers were promised in the ad + Wireframe new flows in Figma to help launch new products + Turn test results into FY revenue forecasts and share learnings across the business + Partner with our AI team on customer facing AI experiences in the quote journey + Lead a small team (Data Analyst, Developer and QA), set priorities and own delivery + Coach others in good test design and grow experimentation capability across BizCover * 7\+ years in CRO, growth, digital marketing or digital product * Expert knowledge of CRO and experimentation methods, including test statistics, sample sizing and guardrail metrics * Hands on expertise with an experimentation or personalisation platform (e.g. Optimizely, VWO, AB Tasty, Adobe Target, Kameleoon, Statsig), including its AI features * Strong web analytics and tag management (e.g. GA4, Adobe Analytics, Google Tag Manager); SQL and Power BI desirable * 1\+ years leading a CRO, UX or digital team and owning delivery outcomes * Track record of revenue gains proven through controlled experiments, ideally on multi step funnels * Worked closely with marketing teams to improve landing page and channel conversion * Hands on with session replay and behavioural tools (e.g. Hotjar, Microsoft Clarity, Contentsquare) * Understanding of paid and organic acquisition channels and marketing attribution * UX research, journey mapping and wireframing within a design system, ideally Figma * Comfortable with Jira and agile deliver Work Location: Sydney, NSW, Australia Availability: Full time

Requirements What you’ll bring Benefits Key Skills: Digital Marketing, Analytics Salary: AUD 160000 - 200000 per yearly