Digital Marketing Specialist - Marque

Job Title: Digital Marketing Specialist - Marque Company: Mirrastone Job Category: Digital Marketing Roles & Responsibilities: This is a hands\-on role where you'll have the freedom to bring ideas to life, manage campaigns from start to finish and see the real impact of your work. About Us Mirrastone Group is one of Victoria's leading residential building groups, bringing together a portfolio of established building and property brands. About The Role Reporting to our Senior Digital Marketing Manager, you'll work closely with the Marque General Manager and Brand Manager to deliver digital marketing initiatives across the business. You'll be responsible for everything from social media and paid advertising to website management, SEO, email marketing and digital performance. What You'll Be Doing * Planning, creating and managing engaging social media campaigns across organic and paid channels * Building, managing and optimising paid advertising campaigns across Meta and Google * Managing Marque's website, including content updates, landing pages and ongoing improvements * Developing and implementing SEO strategies to improve online visibility and website traffic * Creating digital content that reflects Marque's premium brand and connects with potential customers * Managing email marketing campaigns, CRM activity and automated customer journeys * Tracking website traffic, enquiries, campaign performance and customer engagement * Using data and insights to continually improve digital marketing performance * Working closely with the Marque Brand Manager to ensure consistency across all digital channels * Identifying new opportunities, trends and ideas to grow Marque's online presence * Take ownership of Marque's digital marketing across multiple channels * Work on everything from social media and content to SEO and paid advertising * Bring your creative ideas to life and see the results firsthand * Collaborate with experienced marketing and brand professionals * Develop your skills across digital strategy, technology and performance marketing * Play an important role in growing Marque's online presence and customer engagement Work Location: Camberwell, Victoria, Australia Availability: Full time

Marque is part of our Group, with a focus on custom home building and delivering a premium customer experience. Experience working with premium brands, property, lifestyle, automotive or other industries where customers make considered purchasing decisions would be highly regarded. Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Analytics, Email Marketing, Performance Marketing Salary: Not disclosed