CRM Senior Specialist

Job Title: CRM Senior Specialist Company: NICE ONE SAP Module: salesforce Roles & Responsibilities: ### Key Responsibilities: * Develop and execute CRM strategies that support customer acquisition, engagement, retention, and loyalty objectives. * Manage customer lifecycle programs across onboarding, activation, repeat purchase, retention, win-back, and reactivation stages. * Maintain the accuracy, completeness, and integrity of customer data within the CRM system. * Monitor CRM campaign performance, including open rates, click-through rates, conversion, revenue, retention, and return on investment. * Prepare regular CRM performance reports, dashboards, forecasts, and recommendations for management. * Support the development and implementation of loyalty programs, customer offers, promotions, and personalized experiences. * Manage relationships with CRM, marketing automation, analytics, and technology vendors when required. Work Location: الرياض, S01, Saudi Arabia Availability: Full time

Drive customer engagement, retention, and revenue growth by managing CRM strategies, customer data, lifecycle campaigns, and marketing automation while delivering actionable insights to improve customer experience and business performance. * Create customer journeys, automated workflows, triggers, and personalized communication experiences. ### Required Qualifications * Bachelor’s degree in Marketing, Business Administration, Data Analytics, Information Systems, or a related field. * 0-1 years of experience in CRM, customer lifecycle marketing, retention marketing, marketing automation, or a related field. * Proven experience developing and executing customer segmentation, personalization, and lifecycle marketing campaigns. * Hands-on experience with CRM and marketing automation platforms such as Salesforce, Microsoft Dynamics, HubSpot, Braze, Adobe Campaign, or similar systems. * Strong knowledge of email, SMS, push notification, loyalty, customer journey, and retention marketing practices. * Strong analytical skills with the ability to interpret customer data, campaign performance, and business KPIs. * Good knowledge of Microsoft Excel and reporting or visualization tools such as Power BI or Tableau. * Experience with customer databases, data quality management, marketing automation, and campaign tracking. * Strong project management, communication, stakeholder management, and presentation skills. * Excellent attention to detail, organization, problem-solving, and ability to manage multiple campaigns and priorities. * Knowledge of customer privacy, consent management, data protection, and digital marketing compliance requirements. * Self-motivated, commercially aware, results-oriented, and able to work independently and as part of a cross-functional team. Key Skills: Project Management Salary: Not disclosed