Copywriter and Content Developer

Job Title: Copywriter and Content Developer Company: UFA Job Category: Digital Marketing Roles & Responsibilities: Department: Marketing Position Summary: Reporting to the Manager, Marketing, Creative and Content,* the Copywriter \& Content Specialist’s primary responsibilities involve creating persuasive and compelling copy to drive sales, conversion, and customer engagement. The Copywriter \& Content Specialist will collaborate closely with the marketing team, designers, and other stakeholders to develop effective copy across various digital and traditional marketing channels. Additionally, they will be responsible for writing compelling content for emails, social media platforms, websites, and other marketing channels. The ideal candidate should have a strong understanding of writing with a purpose that aligns with the brand, delivering measurable results. Responsibilities:* Develop persuasive, compelling and conversion driven copy for marketing materials including websites, landing pages, email campaigns, social media content, ads and other promotional material maintaining consistency in messaging and brand voice. * Write clear, concise, and engaging headlines, taglines and CTA’s that capture attention and drive clicks and conversions. * Craft compelling storytelling narratives and brand messages that evoke emotion, build trust, and strengthen our brand position. * Collaborate closely with the marketing team, designers, and other stakeholders to ensure the development of impactful copy across multiple marketing channels including digital and traditional. * Understand the target audiences to produce content that resonates with customers and generates desired outcomes. * Develop an understanding of the brand's unique value proposition, differentiators, and industry trends to effectively communicate key messages. * Adapt writing style and tone to suit different marketing channels and target demographics, ensuring brand consistency and relevance. * Conduct thorough research on industry trends, competitors, and target audience to gain insights and create content that stands out. * Proofread and edit copy for accuracy, grammar, punctuation, and adherence to brand guidelines. * Optimize copy for search engine optimization (SEO) by incorporating relevant keywords and best practices to enhance search engine rankings. * Stay updated with industry best practices and emerging trends in copywriting, digital marketing, and content creation. * Provide creative input and actively participate in brainstorming sessions to develop innovative marketing campaigns and strategies. * Monitor and analyze the performance of copy and content, leveraging data\-driven insights to make improvements and achieve better results. * Provide support to the Social Media Specialist with tactics and recommendations to enhance our social media presence and engagement. UFA is one of Canada’s largest and most progressive agricultural co\-operatives. We’re a multi\-billion\-dollar organization that offers the products, services, and support our 127,000\+ members need to build, grow and succeed. While our roots will always be in agriculture, we’re proud to support the industries and communities that drive Western Canada’s economy. We need your skills, expertise and ideas to help us keep growing. Work Location: Calgary, AB, Canada Availability: Full time

Qualifications:* A bachelor’s degree in marketing or mass communications or equivalent industry experience. * 3 \- 0-2 years of experience in copywriting and a content development role. * Excellent understanding of consumer psychology and the ability to craft persuasive narratives that drive action * Portfolio showcasing successful copywriting campaigns and examples of conversion focused copy across various marketing channels. * Solid knowledge of digital marketing principles, SEO best practices and how copy impacts search engine rankings * Exceptional writing and editing skills with a keen eye for detail, for grammar and punctuation. Proficiency in both long copy as well as editorial * Familiarity with A/B testing methodologies and driven optimization strategies * Strong communication and collaboration skills with the ability to work effectively with cross functional teams. * Ability to work under tight deadlines, manage multiple projects simultaneously and adapt to changing priorities * Experience in agriculture or petroleum would be an asset. * Preferred candidates will be required to provide copywriting samples. * A Business with a Purpose \- Join a member\-owned co\-operative with a mission that matters: improving the well\-being of our members, helping them feed the world, and enabling investment in local communities. * Recognized and Rewarded for Your Performance \- At UFA, success is shared. You’ll own your work and be recognized for both individual and organizational results. * Work\-Life Success \- We prioritize safety, respect your time, and offer flexible options and comprehensive benefits to support your life inside and outside of work. * We Help Each Other Grow \- Our collaborative culture fosters growth through hands\-on experience, mentorship, training, educational support, and diverse career paths. At UFA, we care about our employees and what makes them unique. We strive to create an inclusive environment that welcomes employees from diverse backgrounds, where everyone can do their best work. If you require accommodation during the application or selection process, please contact careers@ufa.com. We thank all applicants for their interest. Only those selected for an interview will be contacted. Key Skills: Digital Marketing, SEO Salary: Not disclosed