Senior Digital Growth Specialist

Job Title: Senior Digital Growth Specialist Company: Ansarada Job Category: Digital Marketing Roles & Responsibilities: This is a senior growth role spanning the full funnel where you'll own Ansarada's global digital growth strategy across paid acquisition, conversion optimisation and lifecycle marketing. Reporting to the VP of Growth Marketing, you’ll shape and own the digital growth strategy that drives new customer acquisition, eCommerce revenue and pipeline globally. AI is how you’ll do more of the work that matters, faster. How AI changes this role: You don’t just run campaigns. You build the growth engine. AI synthesises data across Google Ads, Meta, LinkedIn, Google Analytics, HubSpot and Salesforce into clear performance narratives — so you walk into leadership conversations with a point of view on where to invest next. What You’ll Do Own the growth strategy and roadmap: * Develop and execute global paid acquisition strategies across Google, LinkedIn, Meta and other emerging channels. * Own channel budgets, performance targets and optimisation to drive new customers, pipeline and eCommerce revenue. * Identify new audiences, channels and growth opportunities through data analysis and experimentation. * Lead agency partners and hold them accountable for commercial outcomes. Drive acquisition, conversion and growth: * Run a structured experimentation program — multivariate A/B tests across landing pages, funnels and campaigns — to lift conversion rates and ROI. * Partner with Product and the Growth team on freemium, activation and product\-led growth initiatives, from targeting through to onboarding and conversion. * Own landing page performance and contribute to the SEO and AEO strategy with the content team.Turn data, AI and technology into growth. * Analyse performance across paid media, GA4, Data Studio, HubSpot and Salesforce to identify growth opportunities and recommend where to invest. * Build AI\-powered workflows to accelerate campaign development, analysis, reporting and experimentation. * Use HubSpot power user, leveraging the platform for campaign execution, audience segmentation, reporting and automation where required. * Partner with GTM Operations on tracking, attribution and data quality, without owning the underlying infrastructure. * Translate performance data into clear commercial recommendations for leadership. Success in this role looks like: * Acquisition → paid, organic and lifecycle channels consistently driving qualified pipeline and new customers. * Conversion → an always\-on experimentation program lifting conversion across the funnel. * Efficiency → lower acquisition costs and faster iteration, with AI embedded in how the team works. * Insight → clear, data\-backed growth stories that shape strategy and investment. Founded in Sydney in 2005, Ansarada is trusted across 170 countries and has supported more than 55,000 transactions, bringing together data, workflow, and security by design so teams can move with clarity and confidence when the stakes are high. Work Location: Sydney, New South Wales, Australia Availability: Full time

At Ansarada, belonging means embracing and valuing everyone’s unique strengths, experiences, backgrounds, and perspectives. We are committed to fostering a workplace where everyone feels respected, celebrated, and empowered to be their true selves. Key Skills: SEO, Google Ads, Meta Ads, Analytics Salary: Not disclosed