Sr. Specialist, Salesforce Data Cloud & Loyalty

Job Title: Sr. Specialist, Salesforce Data Cloud & Loyalty Company: Havas CX Canada Job Category: Salesforce Roles & Responsibilities: About the role We are looking for a Senior Salesforce Data Cloud \& Loyalty Specialist to join a client\-facing solutioning pod supporting customer engagement, loyalty, personalization, and marketing activation initiatives. This is a hands\-on platform role focused on Salesforce Data Cloud, Salesforce Loyalty Management, and Salesforce Marketing Cloud / Engagement. The role is execution\-heavy and suited for someone who is comfortable configuring platforms, building segments, supporting campaigns, validating data, and troubleshooting issues. What you will do * Perform hands\-on configuration and delivery support across Salesforce Data Cloud, Salesforce Loyalty Management, and SFMC / Salesforce Engagement. * Build, validate, and troubleshoot audiences, segments, calculated insights, activation logic, and campaign eligibility rules. * Support loyalty program capabilities such as member journeys, tiers, benefits, promotions, offers, and accrual/redemption logic. * Translate business and marketing requirements into user stories, platform configurations, test scenarios, data mappings, and technical documentation. * Use SQL where needed for audience validation, segmentation checks, campaign QA, count validation, and troubleshooting. * Support campaign readiness activities, including data validation, count checks, platform QA, and segmentation accuracy reviews. * Partner with developers, QA resources, campaign teams, analysts, product owners, architects, and client stakeholders to support delivery. * Troubleshoot platform and data issues, document root causes, and coordinate resolution with the appropriate delivery or specialist teams. * Identify risks related to data quality, consent, privacy, segmentation logic, campaign rules, platform limitations, and implementation complexity. * Participate in client working sessions, including onsite sessions in Toronto 1\-2 days per week. * 3\+ years of experience in Salesforce, MarTech, CRM, loyalty, marketing automation, customer engagement platforms, or related technical consulting. * Hands\-on experience with at least one of the following: Salesforce Data Cloud, Salesforce Marketing Cloud / Engagement, or Salesforce Loyalty Management. * Practical understanding of customer data, segmentation, personalization, campaign activation, consent, and platform configuration. * Working knowledge of SQL for querying, validating, troubleshooting, or analysing customer and campaign data. * Familiarity with relational data concepts such as tables, fields, joins, keys, audience logic, segmentation rules, and source\-to\-target mapping. * Ability to write clear user stories, acceptance criteria, solution notes, test scenarios, data mappings, and technical documentation. * Experience working with developers, QA, analysts, product owners, architects, campaign teams, and business stakeholders. * Strong communication skills and comfort operating in client\-facing environments. * Ability to work onsite at client offices in Toronto 1\-2 days per week. * Hands\-on experience with Salesforce Data Cloud. * Hands\-on experience with Salesforce Loyalty Management or another loyalty platform. * Experience with SFMC / Salesforce Engagement, Adobe Journey Optimizer, Braze, or similar customer engagement platforms. * Experience writing SQL for campaign QA, segmentation validation, audience validation, count reconciliation, or data quality checks. * Exposure to Snowflake, Databricks, or other enterprise data platforms. This is nice\-to\-have only and not required for the role. * Exposure to Adobe Experience Manager (AEM). This is nice\-to\-have only and not required for the role. * Experience supporting email, SMS, push, web, mobile app, authenticated digital, loyalty, or other customer engagement channels. * Salesforce, Adobe, Braze, or related MarTech certifications are an asset. This role represents an active vacancy at Havas. You will be joining a collaborative, growth\-oriented environment where ideas are encouraged and career development is supported. The base salary range for this position is CAD $100,000 to $140,000, with final compensation determined based on factors such as work location, skills, experience, and background. Havas uses artificial intelligence\-enabled tools to support certain aspects of the recruitment process. All hiring decisions are made by our recruiting and hiring teams. Work Location: Toronto, Ontario, Canada Availability: Full time

Required qualifications Preferred qualifications * Requirements are translated into clear, delivery\-ready platform configurations and documentation. * Segments, audiences, loyalty logic, and activation rules are validated before campaign or journey deployment. * Platform issues are identified early, documented clearly, and resolved with the right teams. * The broader pod has confidence in the quality of data, campaign logic, QA outputs, and handoff materials. Enverta Digital is a marketing technology and customer engagement consultancy, now part of Havas CX Canada. We specialize in CRM strategy, marketing operations, and MarTech enablement, helping brands design and deliver personalized, data\-driven customer experiences across channels. Backed by Havas’ global network, Enverta combines deep platform expertise with creative and strategic capabilities to drive measurable business impact. Key Skills: Salesforce Salary: $100,000 to $140,000,