Social Media Marketing Specialist

Job Title: Social Media Marketing Specialist Company: TutorCloud Job Category: Digital Marketing Roles & Responsibilities: Job Description Associate Manager, SMM (Social Media Marketing) Reporting To: Associate Director, Global Brand \& Comms TutorCloud is hiring an Associate Manager for Social Media Marketing to build our social presence from the ground up. For most schools, teachers, and parents, social media is the first place they'll come across TutorCloud, long before anyone books a demo. You'll be setting the cadence, the content, and the creator relationships from scratch, across India, the US, and UAE, and each of those markets has a different audience with different reasons to care. Key Responsibilities Manage day to day community interactions, replying to comments and messages in a tone that actually sounds like us Build out strategy separately for India (teachers and school decision makers), the US (district leaders and parents), and UAE (schools), since these audiences don't respond to the same messaging. Track and report on performance: reach, engagement, and how social is actually contributing to leads and event ROI Direct ownership from day one, working alongside the Brand \& Comms leadership team A small but growing Brand \& Comms team around you, not a one\-person department Work Location: Bengaluru, Karnataka, India Availability: Full time

Industry: EdTech (Education Technology) Part of this job is also building out our influencer and creator work. We don't want this treated as a side project tacked onto regular posting; it should function as its own channel. Teacher influencers, parenting and education creators, and smaller community voices tend to carry more trust than anything we could post ourselves. You'll be the one finding these people, working out partnerships with them, and making sure it addsup to something ongoing rather than a handful of one\-time posts. influencers to parenting and education content creators 3 to 5 years in social media, with real experience managing influencer or creator relationships, not just organic posting EdTech, SaaS, or consumer education background helps, but it's not a dealbreaker. and experiences. Key Skills: Social Media Marketing Salary: Not disclosed