Social Media & Digital Marketing Specialist - Kochi

Job Title: Social Media & Digital Marketing Specialist - Kochi Company: Backend Business Solutions Job Category: Digital Marketing Roles & Responsibilities: Key Responsibilities 1\. Social Media Management * Manage all company social media platforms, including Instagram, Facebook, YouTube, LinkedIn, and Facebook Marketplace. * Plan, create, schedule, and publish regular posts, stories, reels, shorts, and videos. * Maintain consistent branding and monitor comments, messages, and customer enquiries. * Design attractive promotional posts, banners, advertisements, and marketing materials. * Write creative captions, content texts, product descriptions, and hashtags. * Develop content for product promotions, seasonal offers, festivals, and special campaigns. 4\. Facebook Marketplace Management * Create and manage product listings with photos, descriptions, specifications, and pricing. * Update product availability and promotions and coordinate customer enquiries with the sales team. * Plan and manage paid advertising campaigns through Meta Ads Manager (Facebook and Instagram). * Set up targeted promotions based on location, audience, and business objectives. * Monitor advertising budgets, campaign performance, leads, and results. * Manage YouTube and LinkedIn advertising when required. 6\. Marketing \& Performance Monitoring * Prepare monthly social media content calendars. * Research competitors, market trends, and new content ideas. * Monitor audience growth, engagement, and campaign performance. * Prepare monthly performance reports and suggest improvements. Work Location: In person Work Location: Kerala, India Availability: Full time

Required Skills \& Qualifications Key Skills: Digital Marketing, Meta Ads Salary: INR 20000 - 30000 per monthly