SFMC (Salesforce Marketing Cloud) Business Analyst / Solution Consultant

Job Title: SFMC (Salesforce Marketing Cloud) Business Analyst / Solution Consultant Company: LTM Job Category: Salesforce Roles & Responsibilities: Role description Job Title : Salesforce Marketing Cloud Business Analyst /Solution Consultant * Work with business and marketing teams to understand campaign requirements and translate them into Salesforce Marketing Cloud solutions * Design configure and support Email Studio Journey Builder Automation Studio Contact Builder and Content Builder * Build and manage email campaigns customer journeys triggered communications and marketing automations * Configure audience segmentation Data Extensions subscriber management preference management and personalization * Develop dynamic and personalized email content using AMPscript HTMLCSS and SQL * Create SQL queries and automation workflows for segmentation campaign execution and data processing * Support campaign planning configuration testing deployment monitoring and postproduction troubleshooting * Work with APIs and integrations between Salesforce Marketing Cloud Salesforce CRM Data Cloud and other enterprise systems * Perform requirement analysis solution design impact assessment and technical documentation * Partner with business stakeholders to define campaign journeys segmentation rules business logic and acceptance criteria * Ensure appropriate email marketing practices related to consent optinoptout unsubscribe handling and deliverability * Troubleshoot campaign journey automation data and integration issues * Provide guidance and support to developers and campaign execution teams Work Location: Mississauga, Canada Availability: Full time

Benefits Compensation range: $110,000\.00 to $145,000,000\.00 per year LTM is an AI\-centric global technology services company and the Business Creativity partner to the world’s largest and most disruptive enterprises. We bring human insights and intelligent systems together to help clients create greater value at the intersection of technology and domain expertise. Our capabilities span integrated operations, transformation, and business AI — enabling new ways of working, new productivity paradigms, and new roads to value. Together with over 87,000 employees across 40 countries and our global network of partners, LTM — a Larsen \& Toubro company — owns business outcomes for our clients, helping them not just outperform the market, but to Outcreate it. Please also note that neither LTM nor any of its authorized recruitment agencies/partners charge any candidate registration fee or any other fees from talent (candidates) towards appearing for an interview or securing employment/internship. Candidates shall be solely responsible for verifying the credentials of any agency/consultant that claims to be working with LTM for recruitment. Please note that anyone who relies on the representations made by fraudulent employment agencies does so at their own risk, and LTM disclaims any liability in case of loss or damage suffered as a consequence of the same. Recruitment Fraud Alert \- https://www.ltm.com/careers/recruitment\-fraud\-alert Key Skills: Salesforce, Salesforce CRM Salary: CAD 81500 - 110000 per yearly