SEO & Digital Marketing Specialist

Job Title: SEO & Digital Marketing Specialist Company: AFC Holidays Job Category: Digital Marketing Roles & Responsibilities: AFC Holidays is looking for a results\-driven SEO \& Digital Marketing Specialist to manage and optimize our SEO, Google Ads, and social media marketing activities. We are seeking an all\-round digital marketing professional with strong practical expertise in both SEO and paid advertising, along with the ability to manage daily social media publishing across multiple platforms. The ideal candidate will be analytical, proactive, and focused on improving keyword rankings, generating quality leads, optimizing advertising expenditure, and maximizing marketing ROI. Key Responsibilities \-         Manage and optimize 200\+ targeted keywords, monitoring ranking improvements, drops, and growth opportunities. \-         Monitor Google Search Console, Google Analytics 4, Google Business Profile, and other SEO tools to improve organic visibility and website performance. \-         Prepare monthly SEO reports and coordinate with the Development Team on technical SEO requirements and implementation. 1. Social Media Management \-         Manage AFC Holidays' social media accounts across Facebook, Instagram, YouTube, TikTok, and LinkedIn. \-         Schedule, publish, and manage daily Stories, Reels, carousels, images, and other content prepared by the Creative Team. \-         Maintain a consistent publishing schedule, typically 5–10 Stories and 1–2 posts daily, while monitoring engagement, reach, and content performance. \-         Coordinate social media promotions and paid campaigns to improve brand visibility and engagement. \-         Manage and optimize Google Ads campaigns across Search, Display, and YouTube, monitoring keywords, budgets, conversions, and campaign performance. \-         Analyze marketing expenditure, cost per lead (CPL), and return on investment (ROI) to improve campaign efficiency and lead generation. \-         Present performance insights and actionable recommendations during monthly management meetings, using Google Analytics 4, Google Tag Manager, and other relevant marketing tools. \-         Good understanding of Google Analytics 4, Google Search Console, Google Tag Manager, schema markup, and conversion tracking. \-         Excellent organizational skills and the ability to manage multiple digital marketing channels independently. Work Location: Dubai, Dubai, United Arab Emirates Availability: Full time

Skills \& Qualifications \-         Minimum 3\-5 years of hands\-on experience in SEO and digital marketing. \-         Proven experience managing Google Ads campaigns and optimizing lead generation. \-         Experience managing and publishing content across Facebook, Instagram, YouTube, TikTok, and LinkedIn. Salary \& Benefits \-         Monthly Salary: AED 6,000\-9,000, depending on experience and suitability. \-         Employment Visa \& Emirates ID: Provided by the company, subject to applicable UAE requirements. \-         Additional Benefits: As per UAE Labour Law. Important Requirements \-         Experience: Minimum \-      Core Requirement: Practical, hands\-on experience in both SEO and paid digital marketing is essential. Key Skills: Digital Marketing, SEO, Google Ads, Social Media Marketing, Analytics Salary: AED 6,000