Senior Social Media Manager

Job Title: Senior Social Media Manager Company: Maker Lab Job Category: Digital Marketing Roles & Responsibilities: Role Summary: We're looking for a Senior Social Media Manager to own organic growth strategy end\-to\-end — from content planning through to community engagement — for a client in the developer/technology space. You'll combine creative judgment with a sharp analytical approach to grow an engaged, loyal audience from the ground up, and act as the architect of developer\-focused marketing strategies that go beyond a standard social presence. Role: * Build and continuously evolve a 30/60/90\-day content roadmap aligned to brand goals and developer\-audience trends. * Own end\-to\-end publishing — titles, metadata, and discoverability strategy — to perform strongly across Search and Suggested feeds. * Partner closely with production teams to keep assets on\-brand, on\-brief, and on schedule. * Run daily performance reviews, translating data into creative and strategic pivots. * Lead structured A/B testing (thumbnails, titles, formats) and track platform/algorithm shifts proactively. * Be the active, strategic voice in community spaces — comments, community tabs — feeding audience sentiment back into the creative process. * Bring proven experience growing and sustaining audiences on major video/content platforms, with a clear line back to client marketing objectives. Please note: due to the high volume of applications, only successful candidates will be contacted with a follow\-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012\. Work Location: Singapore, S00, Singapore Availability: Full time

* BA/BS degree or equivalent experience * 5\+ years in growth or social/community marketing. * A track record engaging technical, developer, or B2B audiences — turning complex ideas into accessible, high\-engagement content. * Familiarity with cloud, software, or enterprise tech ecosystems is a strong plus. Hands\-on expertise across content creation, SEO tooling, and video editing. * Comfort working with performance data to shape retention and growth strategy. * Excellent copywriting and communication skills — clear, engaging, audience\-first. Experience managing cross\-functional work within a collaborative agency\-client setup. * A self\-starter who works well with autonomy and ambiguity. * Exceptional verbal and written English communication and presentation skills. Key Skills: Digital Marketing, SEO, Analytics Salary: Not disclosed