Senior Manager - Product - Martech - Shared Capabilities

Job Title: Senior Manager - Product - Martech - Shared Capabilities Company: Qiddiya | القدية SAP Module: SAP Web Dynpro Roles & Responsibilities: Key Responsibilities * Lead demand intake and prioritisation for MarTech use cases across campaigns, journeys, personalisation, analytics, content lifecycle, paid media, social, DAM and publishing. * Translate business, Marketing and asset requirements into clear MarTech capabilities, user journeys, business requirements, acceptance criteria and measurable outcomes. * Own the MarTech product roadmap, priorities and backlog across Adobe Experience Cloud, AEM, AEP, AJO, CJA, Target, DAM / Content Hub, Sprinklr, Workfront, web and app analytics platforms such as GA4, and mobile measurement platforms such as Adjust, alongside broader campaign enablement capabilities. * Partner with the MarTech Technical Lead to align roadmap priorities with platform architecture, technical feasibility, integration dependencies, security, data readiness and delivery capacity. * Define and maintain product documentation, business process flows, platform requirements, user stories, acceptance criteria, operating procedures and knowledge artefacts. * Ensure MarTech capabilities are designed for reuse across Qiddiya assets, brands, channels and customer journeys. * Coordinate dependencies across Marketing, Product, Delivery, Engineering, Architecture, Data Office, CRM/GSC, Cybersecurity, Legal/Privacy, vendors and external partners. * Provide product direction and oversight to vendors and implementation partners, ensuring delivery remains aligned to Qiddiya standards, priorities and business outcomes. * Support MarTech governance forums by preparing roadmap updates, demand prioritisation, risks, decisions, dependencies, value tracking and adoption reporting. * Monitor adoption, campaign performance, customer engagement, platform usage, reporting quality and business outcomes after release. * Support MarkOps operating model implementation, including campaign intake, approval workflows, QA, launch readiness, reporting and handover to Marketing. * Drive continuous improvement across MarTech processes, platform adoption, automation, content lifecycle and campaign execution. * Ensure platform decisions, requirements, playbooks and operational knowledge are retained within Qiddiya. Work Location: Riyadh, Riyadh, Saudi Arabia Availability: Full time

Qiddiya Digital is seeking an experienced Senior MarTech Products Specialist to take product ownership of MarTech capabilities across Qiddiya's digital and marketing ecosystem. Requirements * 7+ years of product management, MarTech, digital product, marketing technology or customer experience platform experience. * Strong understanding of MarTech platforms and digital experience capabilities, ideally including Adobe Experience Cloud, AEM, AEP, AJO, CJA, Target, DAM / Content Hub, Sprinklr or Workfront. * Experience translating business and marketing needs into product roadmaps, requirements, user stories, acceptance criteria and measurable outcomes. * Experience with campaign lifecycle, customer journeys, segmentation, personalisation, analytics, tagging, content operations, social publishing or marketing operations. * Strong understanding of APIs, integrations, data flows, consent, customer profiles, digital platforms and modern delivery practices. * Proven experience managing vendors, system integrators, agencies or outsourced delivery teams. * Strong stakeholder management across Marketing, Digital, Product, Engineering, Data, CRM, Legal/Privacy and vendor teams. * Strong analytical skills with ability to use adoption, campaign, customer, operational and platform data to guide prioritisation. * Ability to manage competing priorities, cross-domain dependencies and complex multi-vendor delivery environments. * Excellent communication, facilitation, negotiation and decision-making skills. Key Skills: SAP Web Dynpro Salary: Not disclosed