Senior Manager – MARCOM (Marketing Communications)

Job Title: Senior Manager – MARCOM (Marketing Communications) Company: CS Tech AI Job Category: Digital Marketing Roles & Responsibilities: ##### Role Overview CS TECH Ai is seeking an experienced Senior Manager – MARCOM to lead integrated marketing and communications initiatives that strengthen brand visibility, enhance market positioning, and support organizational growth. The role will be responsible for developing and executing strategic marketing plans, managing integrated campaigns across digital and traditional channels, leading corporate events and industry engagements, and overseeing brand communication and content development. The position requires a strategic thinker with strong execution capabilities, stakeholder management skills, and the ability to translate business objectives into impactful marketing initiatives. The ideal candidate will bring expertise in marketing strategy, brand management, campaign execution, event management, budget planning, performance measurement, and team leadership. ##### Key Responsibilities * Develop and execute integrated marketing and communications strategies aligned with organizational objectives and business priorities. * Conduct market research, competitor analysis, and industry assessments to identify emerging trends, audience needs, and growth opportunities. * Define target audiences, brand positioning, value propositions, messaging frameworks, and communication priorities. * Translate business goals into actionable marketing plans, campaign calendars, and measurable performance objectives. * Identify opportunities to strengthen brand awareness, market presence, customer engagement, and lead generation. ###### 2\. Integrated Campaign Management * Plan, execute, and monitor integrated marketing campaigns across digital, print, social media, email, and other relevant communication channels. * Develop campaign strategies that support brand awareness, demand generation, customer acquisition, and business development initiatives. * Coordinate with internal teams, creative agencies, media partners, and external vendors to deliver high\-quality marketing campaigns. * Manage campaign timelines, creative development, approvals, channel execution, and performance tracking. * Continuously optimize campaigns based on engagement metrics, audience insights, business outcomes, and campaign analytics. * Conceptualize, plan, and execute corporate events, product launches, conferences, exhibitions, trade shows, webinars, customer meets, and promotional activities. * Develop event concepts, communication plans, promotional strategies, and audience engagement initiatives aligned with business objectives. * Manage event budgets, venue selection, vendor coordination, branding, logistics, production, and on\-site execution. * Collaborate with sales, business development, technical teams, and external partners to ensure effective participation and engagement. * Measure event effectiveness through registrations, attendance, audience engagement, lead generation, and post\-event follow\-ups. * Identify opportunities to maximize event visibility, customer relationships, and return on marketing investment. ###### 4\. Brand Management \& Communication * Maintain consistent brand identity, tone of voice, visual standards, and messaging across all marketing channels and business communications. * Develop and implement brand communication guidelines to ensure consistency across internal and external touchpoints. * Strengthen brand positioning through strategic storytelling, corporate communication, thought leadership, and customer\-centric messaging. * Coordinate the development of corporate presentations, company profiles, brochures, marketing collateral, case studies, press releases, and promotional materials. * Ensure all marketing communications reflect the organization's positioning, capabilities, values, and business priorities. * Oversee the planning and development of high\-quality content for websites, LinkedIn, email campaigns, newsletters, presentations, and other digital platforms. * Collaborate with subject matter experts and business teams to translate technical solutions and complex offerings into clear, audience\-focused marketing messages. * Drive content calendars, campaign communications, and digital engagement initiatives across relevant platforms. * Monitor digital marketing performance, audience engagement, website traffic, and content effectiveness. * Work with internal teams and external agencies to improve content quality, creative effectiveness, and digital brand presence. ###### 6\. Marketing Budget \& Resource Management * Develop, manage, and monitor annual marketing and communications budgets. * Allocate resources across campaigns, events, digital initiatives, content development, and brand\-building activities. * Evaluate vendor proposals, negotiate commercial terms, and ensure cost\-effective execution. * Monitor marketing expenditure against approved budgets and identify opportunities for optimization. * Assess campaign and event ROI to support informed budget allocation and investment decisions. * Define and track key performance indicators for campaigns, events, digital marketing, brand awareness, and lead generation. * Prepare periodic marketing performance reports highlighting campaign outcomes, engagement trends, budget utilization, and improvement opportunities. * Use analytics, audience insights, and stakeholder feedback to evaluate marketing effectiveness. * Recommend data\-driven improvements to campaign strategy, channel selection, content, and resource allocation. * Establish reporting practices that connect marketing activities with business objectives and measurable outcomes. ###### 8\. Team Leadership \& Stakeholder Collaboration * Lead, mentor, and develop marketing and communications professionals to improve team performance and execution quality. * Establish clear priorities, project timelines, responsibilities, and performance expectations. * Collaborate with sales, business development, product, technical, HR, and leadership teams to align marketing initiatives with organizational priorities. * Manage relationships with creative agencies, event partners, media vendors, and other external stakeholders. * Drive cross\-functional collaboration, process improvements, and consistent delivery across multiple concurrent projects. * Strong understanding of integrated marketing communications, brand management, and marketing strategy. * Proven experience in planning and executing multi\-channel marketing campaigns. * Hands\-on expertise in corporate event management, exhibitions, conferences, and promotional activities. * Excellent written and verbal communication skills, including content development and presentation creation. * Strong project management, planning, budgeting, and organizational capabilities. * Experience in managing external agencies, vendors, and cross\-functional stakeholders. * Ability to interpret marketing analytics, measure campaign performance, and recommend improvements. * Strong leadership, team management, negotiation, and decision\-making skills. * Ability to manage multiple projects, competing priorities, and time\-sensitive deliverables. * Proficiency in MS Office and familiarity with digital marketing, analytics, and marketing automation tools. * Experience in B2B marketing, enterprise marketing, technology, engineering, IT services, or other complex solution\-driven industries. * Exposure to technical marketing, product marketing, partner marketing, or industry\-specific campaigns. * Experience managing LinkedIn campaigns, email marketing, webinars, and digital demand\-generation initiatives. * Familiarity with CRM platforms, marketing automation tools, website analytics, and campaign reporting dashboards. * Experience working with creative agencies, public relations partners, event management companies, and media vendors. * Understanding of lead\-generation strategies, marketing funnels, customer engagement, and marketing ROI measurement. * Strategic Thinking: Ability to align marketing priorities with business goals and market opportunities. * Creative Problem\-Solving: Ability to develop differentiated campaigns, compelling messaging, and impactful brand experiences. * Execution Excellence: Strong ownership of projects from planning through delivery and performance evaluation. * Data\-Driven Decision\-Making: Ability to use marketing metrics and audience insights to improve results. * Leadership \& Collaboration: Ability to motivate teams and build productive relationships across departments. * Adaptability: Ability to respond effectively to changing business priorities, timelines, and market requirements. Marketing Communications (MARCOM) \| Marketing Strategy \| Brand Management \| Integrated Marketing Campaigns \| Digital Marketing \| B2B Marketing \| Event Management \| Corporate Communications \| Content Strategy \| Social Media Marketing \| Email Marketing \| Lead Generation \| Marketing Analytics \| Budget Management \| Campaign ROI \| Agency Management \| Stakeholder Management \| Team Leadership \| Market Research \| Competitor Analysis Work Location: Maharashtra, India Availability: Full time

##### Preferred Qualifications ##### Education \& Experience * Bachelor's degree in Marketing, Communications, Business Administration, or a related discipline. * A postgraduate qualification in Marketing, Management, or Communications is an advantage. * Relevant professional experience in marketing communications, with demonstrated responsibility for strategic planning, campaign management, and event execution. * Previous experience managing marketing teams, budgets, agencies, and multiple concurrent initiatives is preferred. ##### Key Skills Key Skills: Digital Marketing, Social Media Marketing, Analytics, Email Marketing Salary: Not disclosed