Senior Growth Marketing Manager

Job Title: Senior Growth Marketing Manager Company: Carma Job Category: Digital Marketing Roles & Responsibilities: Department: Marketing Reporting To: CMO As a Senior Growth Marketing Manager , you'll play a key role in driving Carma's next phase of growth. You'll be responsible for identifying and scaling new acquisition channels, maximising organic search performance, building effective CRM and lifecycle programs, and bringing our product propositions to life through compelling messaging and customer\-focused marketing. This is a high\-impact role for a commercially minded growth marketer who combines strategic thinking with a hands\-on approach. Working closely with the Director of Marketing, Product team, digital performance specialists and agency partners, you'll own initiatives across both sides of our marketplace—buyers and sellers—using data, experimentation and customer insights to drive sustainable lead growth and measurable business outcomes. * Own Carma's organic growth strategy across SEO and Answer Engine Optimisation (AEO), improving our visibility across traditional search engines and emerging AI\-driven discovery platforms. * Identify, test and scale new non\-paid acquisition channels to drive qualified leads across both the buyer and seller sides of Carma's marketplace. * Develop and lead a structured test\-and\-learn approach, establishing clear hypotheses, success metrics and rapid experimentation cycles to identify growth opportunities. * Build business cases for scaling successful channels, working with the digital performance team to optimise investment and discontinue underperforming initiatives. * Drive improvements across technical SEO, site architecture, content strategy and structured data to increase qualified organic traffic and leads at a lower marginal cost. * Own CRM and lifecycle marketing strategy, developing programs that convert, retain and reactivate leads throughout the customer journey. * Build effective audience segmentation, automated nurture journeys and personalised campaigns that maximise the value of Carma's consented first\-party data. * Improve lead\-to\-sale conversion, repeat engagement, cross\-sell and referral outcomes through targeted lifecycle marketing initiatives. * Partner with the Product team to translate product features into meaningful customer benefits and support new feature releases, propositions and market launches. * Collaborate on onsite conversion rate optimisation, identifying opportunities to improve customer journeys and remove friction across the funnel. * Ensure new acquisition channels and CRM programs integrate effectively with paid digital measurement, attribution and audience strategies. * Establish clear performance metrics and reporting across channels and campaigns, tracking lead volume, conversion and contribution to cars delivered and vehicles purchased. * Manage external agencies and suppliers, ensuring delivery against agreed objectives and identifying opportunities to improve performance. * Share knowledge and coach marketing specialists as the function grows, helping build a culture of experimentation, accountability and continuous improvement. * Bring a practical, hands\-on approach to execution, balancing strategic priorities with the ability to roll up your sleeves and get things done. * Join one of Australia's fastest\-growing automotive businesses and play a pivotal role in shaping how we attract, engage and convert customers. * Make a tangible impact on Carma's growth strategy, with ownership across acquisition, organic search, CRM, lifecycle and product marketing. * Work on meaningful growth challenges across both sides of a dynamic marketplace, with the opportunity to test new ideas and see the results of your work. * Collaborate with talented teams across Marketing, Product and the wider business in a fast\-paced, innovative environment. * Enjoy the autonomy to experiment, challenge the status quo and build scalable growth strategies that deliver measurable commercial results. * Be part of a business that values fresh thinking, continuous improvement and finding smarter ways to do things. * Our open\-plan office comes fuelled with fresh coffee, a snack stash for any craving, and Friday rooftop drinks to keep your energy in the fast lane! Work Location: Sydney, New South Wales, Australia Availability: Full time

At Carma, we're more than just a car company—we're on a mission to shake up the Australian automotive industry! As a digital pre\-owned car dealership, we're transforming the car buying and selling experience into a hassle\-free, seamless journey that customers can truly enjoy. With our diverse and collaborative team managing everything from technology and marketing to buying and reconditioning in\-house, we're powered by great people, fresh ideas and a shared ambition to do things differently. We're committed to diversity, inclusion and safe work practices, and we believe great ideas can come from anywhere. No matter your background or experience, we'd love to hear from you. Please let us know if you require any reasonable adjustments throughout the interview process. Key Skills: Digital Marketing, SEO, Google Ads, Analytics Salary: Not disclosed