Senior Executive - Biddable Media

Job Title: Senior Executive - Biddable Media Company: Havas Media Network India Job Category: Digital Marketing Roles & Responsibilities: Key Responsibilities * Keyword Research and Analysis: * Conduct comprehensive keyword research to identify high\-performing keywords relevant to the business and industry. * Analyze keyword trends and competition to optimize ad targeting and bidding strategies. * Campaign Management: * Develop and execute paid social media advertising campaigns across platforms like Facebook, Instagram, TikTok, Snapchat Twitter, LinkedIn, etc. * Create, manage, and optimize pay\-per\-click (PPC) advertising campaigns across various platforms (UAC, Shopping Ads, Google Ads, Bing Ads). * Develop and implement ad copy and landing page strategies to improve ad relevance and quality score. * Budget Management: * Monitor and control advertising budgets to ensure optimal allocation of resources and ROI. * Track campaign expenses, analyze cost per acquisition (CPA), and adjust bids accordingly. * Ad Performance Analysis: * Regularly review and analyze ad campaign performance using tools and metrics like Google Analytics and AdWords. * Provide actionable insights and recommendations to enhance campaign effectiveness. * Ad Copywriting and A/B Testing: * Craft compelling ad copy that drives click\-through rates (CTR) and conversion rates. * Implement A/B testing methodologies to optimize ad creative and landing pages. * Competitor Analysis: * Stay updated on industry trends and competitor advertising strategies. * Identify opportunities to gain a competitive edge and propose new campaign ideas. * Reporting and Documentation: * Prepare and present detailed performance reports to stakeholders, highlighting key metrics and trends. * Maintain documentation of campaign strategies, experiments, and results. * Collaboration: * Collaborate with cross\-functional teams, including content creators, designers, and developers, to align advertising efforts with overall marketing strategies. Work Location: Bengaluru East, Karnataka, India Availability: Full time

Qualifications * Bachelor’s degree in marketing, Business, or a related field. * 2 \- 1-3 years of experience in managing Paid Advertising (Search, Social \& Programmatic), preferably in a digital marketing agency or e\-commerce environment. * Proficiency in using advertising platforms such as Social Ads(META, Twitter, Pinterest, LinkedIn, etc), Google Ads, Bing Ads, and other PPC platforms. * Strong analytical skills with the ability to interpret data and make data\-driven decisions. * Excellent written and verbal communication skills. * Adept at multitasking and managing multiple campaigns simultaneously. * Google Ads and Bing Ads certifications (preferred). * Knowledge of remarketing and display advertising is a plus. Key Skills: Digital Marketing, Google Ads, Analytics Salary: Not disclosed