Senior Digital Marketing & Social Media Officer

Job Title: Senior Digital Marketing & Social Media Officer Company: YWCA Toronto Job Category: Digital Marketing Roles & Responsibilities: The primary roles of the Senior Digital Marketing and Social Media Officer are to provide instrumental support in the development and strengthening of the Association’s marketing, brand and advocacy strategies, particularly in the digital space. YWCA Toronto is dedicated to improving the lives of women and girls. Our programs promote equality, economic security and lives free from violence. We help women, girls and gender diverse people flee violence, secure housing, find jobs, establish their voices, enhance skills and develop confidence. We offer a range of housing options, employment and training programs, community support programs, girls’ programs and family programs. We also engage in systemic advocacy. KEY RESPONSIBILITIES* Develop new collateral materials and products (digital, video and print) to promote and enhance brand identity and provide consistent clear messaging about what the Association does and why its efforts should be supported; * Strengthen YWCA Toronto’s brand through a new storytelling strategy that weaves Association materials into real\-life examples of the need for, and impact of, Association programs; * Write content for advertising, annual reports, program materials and media pitches, advisories and releases. * Create, launch and manage an intuitive and ambitious digital and social media strategy for the Advocacy department and Association; * Design and/or coordinate marketing email campaigns, e\-blasts, and social media strategies; N.B: Restriction on vacation for six weeks leading up to and including the Women of Distinction event. YWCA Toronto may use AI\-supported tools to assist with parts of the recruitment process; all hiring decisions are made by people and guided by our commitment to equity and fairness. Work Location: Toronto, Canada Availability: Full time

Salary: $61,479 annually (Level 7\), plus comprehensive benefits QUALIFICATIONS* Advanced knowledge in a specialized discipline normally acquired through the completion of a graduate degree in marketing, communications, social sciences, journalism, business or another related field (Cases for Equivalency will be considered); * Demonstrated knowledge of and passion for making a difference on women’s issues/issues of social justice; * Five\-to\-seven years’ experience applying knowledge of digital marketing/communications principles, best practices, market research methodologies, analysis and evaluation; * Strong and dynamic skills as a social media communicator, including high motivation for success on these crucial platforms for engagement in the digital age; * Recent experience designing and executing social media campaigns, drawing on diverse tools, delivering across platforms and developing multi\-format content; * Superior writing skills, with a flair for finding the voice, image and content to fit diverse audiences. Understanding the importance of content growth; * Knowledge of how to navigate the media landscape is an asset; * Understanding of social media and website analytics, including tracking and reporting on metrics and trends. WHAT WE OFFER:* Comprehensive Medical, Vision, and Dental Coverage * Life Insurance and Long\-Term Disability Benefit * Multi\-Sector Pension Plan: Employer’s contribution of 5\.75% and Employee Contribution of 3\.25% * Time off: Starts with 20 Vacation Days, 1\.5 Days Per Month Sick Leave, 12 Paid Holidays, Health Promotional Days and 4 Float Days * Other Benefits: Child Care Benefits, Maternity/Parental Leave Supplementary Employment Benefits, Educational/Sabbatical Leave, and Financial Assistance for Professional Development YWCA Toronto provides accommodation during all parts of the hiring process, upon request, to applicants with disabilities. If contacted, please advise us if you require any accommodation. While we thank all candidates for their interest, only those selected for an interview will be contacted. Key Skills: Digital Marketing, Analytics Salary: CAD 61479 - 61479 per yearly