Salesforce Marketing Cloud – Tech Lead + Sr Developer

Job Title: Salesforce Marketing Cloud – Tech Lead + Sr Developer Company: Thought Frameworks Job Category: Digital Marketing Roles & Responsibilities: Job Title : Salesforce Marketing Cloud – Tech Lead \+ Sr Developer Work Location : Singapore Experienced Salesforce Marketing Cloud (SFMC) \& Marketing Cloud Personalization (MCP) Tech Lead / Senior Developer to design, develop, integrate, and deliver enterprise\-scale digital marketing and real\-time personalization solutions. The role requires a strong combination of solution architecture, hands\-on development, real\-time personalization, data integration, technical leadership, troubleshooting, code reviews, and mentoring. Key Responsibilities : * Collaborate with stakeholders to translate business needs into technical solutions. * Enable SFMC \& MCP functionality and Integrations. Provide best practice guidance. * Act as consultant for SFMC \& MCP. * Design and develop complex customer journeys, campaign automations, audience segmentation, and personalization using AMPscript, SSJS, SQL, HTML/CSS, and CloudPages. * Implement real\-time web personalization and recommendation strategies, including product/content recommendations, cross\-sell, upsell, and next\-best\-experience use cases. * Design customer identity, profile, catalog, behavioral data, and segmentation models, covering both anonymous and known customer interactions. * Design and develop integrations using REST/SOAP APIs, JavaScript, JSON/XML, SFTP, Marketing Cloud Connect, and integrations with Salesforce CRM and enterprise applications. * Own the end\-to\-end technical solution and architecture across SFMC and Marketing Cloud Personalization, ensuring scalability, performance, security, consent management, and maintainability. * Provide hands\-on technical leadership through solution design, technical estimation, code reviews, troubleshooting, root\-cause analysis, deployment support, and production issue resolution. * Lead and mentor developers, establish development standards and reusable frameworks, and collaborate with business, marketing, CRM, data, integration, architecture, and QA teams. Work Location: In person Work Location: KA, India Availability: Full time

Experience : 1 year\+ Looking for candidates with Good experience (8\+ years) in Digital Marketing. The candidate should have strong hands\-on experience with Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder, AMPscript, SSJS, SQL, APIs, CloudPages, and Marketing Cloud Personalization. * Strong hands\-on experience in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder, and Data Extensions. * Strong hands\-on experience with Marketing Cloud Personalization, including Web SDK/Sitemap, page types, content zones, events, user attributes, behavioral tracking, segments, and campaigns. * Understanding of the Digital Marketing processes including Cross Channel Marketing \- Campaign Orchestration, Real\-time Interaction, 1\-to\-1 User Journeys, Next Best Offers etc. * Understanding of different type of SFMC integration: Out of the box, Realtime (REST and SOAP) and Batch. * Understanding of Email regulatory compliance, and deliverability elements. * Sound knowledge of marketing domain processes. * Salesforce Data Cloud/Data 360 experience. * MC Next knowledge * Agile methodologies * HubSpot Integration Qualifications: * At least one SFMC Certification Key Skills: Digital Marketing Salary: Not disclosed