Regional Senior CRM Associate

Job Title: Regional Senior CRM Associate Company: ShopBack Job Category: Salesforce Roles & Responsibilities: Our Journey The ShopBack Group is Asia\-Pacific's leading shopping and rewards platform, trusted by over 20 million active members across 13 markets, including Germany and the United States. Driven by the vision to make every day more rewarding, ShopBack saves members money and time with more ways to earn and more to do with what they earn, and empowers merchants and brand partners to effectively engage its members. Founded in Singapore in 2014, ShopBack now powers over US$5\.5 billion in annual sales and half a million transactions a day for more than 20,000 online and in\-store partners. What You'll Own * Define and own the regional CRM strategy, ensuring alignment with ShopBack’s broader growth and retention goals. * Act as a trusted advisor to country marketing leads, guiding them in developing localized lifecycle campaigns that ladder up to regional priorities. * Establish best practices, playbooks, and governance frameworks to ensure consistent CRM execution across all markets. * Partner with Product, Data, and Tech teams to shape CRM tooling, automation, and personalization capabilities at scale. * Lead regional performance reviews, translating data and insights into actionable recommendations for leadership and local teams. * Champion innovation and experimentation, piloting new CRM initiatives and scaling successful models across markets. * Build and nurture strong stakeholder relationships, influencing senior decision\-makers across marketing, product, and commercial teams. * Coach and mentor junior marketers, elevating CRM expertise and capability across the region. Essentials To Succeed * 1 year of experience in CRM, campaign management, or lifecycle marketing, ideally within a digital, tech, or e\-commerce environment. * Proven track record of leading CRM initiatives across multiple markets and delivering measurable impact on user engagement and retention. * Strong strategic mindset, with the ability to design data\-driven campaigns while remaining hands\-on when required. * Proficiency in CRM platforms and marketing automation tools (e.g., Braze, Salesforce Marketing Cloud, Iterable, or similar). * Advanced analytical skills, with experience interpreting data, building reports, and translating insights into actionable strategies. * Excellent stakeholder management skills, with the ability to influence, align, and collaborate across local and regional teams. * Highly organized and detail\-oriented, able to manage multiple priorities and timelines across markets. * A proactive leader and self\-starter, motivated to take ownership, drive results, and inspire others in a fast\-paced environment. * Thrives in dynamic, high\-growth settings, adapting quickly to change while keeping teams focused on impact. * AI Competency: Demonstrated use of AI tools (e.g. ChatGPT, Gemini, Claude) to develop new or improve workflows, enhance productivity, and drive efficiency at scale. ShopBacker Traits * Agency \- We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done. * Judgement \- We aim for high\-impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters. * Learning Velocity \- We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar. * Tenacity \- We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully — and support each other along the way. Work Location: Singapore, Singapore Availability: Full time

What's in it for ShopBackers * Career growth opportunities to take on greater challenges that help you realise your ambitions. * Be part of a winning team on a journey to global scale. * Competitive compensation based on performance. * Candid, open, and collaborative culture where feedback is valued. We are committed to protecting your data and ensuring fairness in our recruitment process. We may use artificial intelligence (AI) tools to help our team review applications, analyse resumes, match candidates to roles, generate interview notes, and assess responses. These tools assist our recruiters and interviewers and they do not make final hiring decisions. Final hiring decisions are ultimately made by humans. If an assessment is part of your process, we may (with your consent) capture screen activity and/or webcam images during the test to help verify test integrity. We do not use AI to infer your emotions or sensitive traits. We process personal data lawfully, securely, and transparently in line with applicable data\-protection laws and our commitment to fair employment. You can ask questions or exercise your rights including to request human review or to challenge an outcome by contacting \[email protected] . ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference! Key Skills: Salesforce Salary: S$5