Position Name :Salesforce Marketing Cloud Consultant

Collaborate with marketing, sales, and customer service teams to understand business objectives and B2C customer segments, translating them into effective marketing automation strategies. Design, configure, and implement end-to-end marketing automation solutions using Salesforce Marketing Cloud, ensuring seamless integration with CRM and other relevant systems. Develop and execute personalized customer journeys, including email campaigns, SMS outreach, social media targeting, and more, to nurture leads, drive conversions, and foster customer loyalty. Utilize advanced segmentation techniques to tailor messaging and content to different B2C customer segments, optimizing engagement and conversion rates. Monitor and analyze the performance of existing marketing campaigns, leveraging data-driven insights to continuously refine and improve strategies for maximum impact. Provide subject matter expertise to the team on best practices, industry trends, and emerging technologies within the realm of Salesforce Marketing Cloud and B2C marketing. Collaborate with technical teams for data integration, troubleshooting, and ensuring the accuracy and consistency of customer data. Coordinate with IT teams on Security policies, IP warming/whitelisting, Spam regulations etc. Stay up-to-date with the latest features and updates in Salesforce Marketing Cloud, proactively identifying opportunities to enhance our marketing capabilities. Train and mentor fellow & junior team members, sharing your expertise and fostering a culture of continuous learning and improvement. REQUISITE QUALIFICATION. Essential: Bachelor's or master-s in marketing, Business, Computer Science, or related field. Preferred: MBA Marketing. REQUISITE WORK EXPERIENCE. Essential:. 4+ years of hands-on experience working with Salesforce Marketing Cloud, specifically in designing and executing marketing campaigns for B2C customers. Ability to work with clients to design customer journeys, and associated data models. Extensive experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Content Builder, Journey Builder and Automation Studio, and Cloud Pages, Mobile Studio. Ability to quickly understand and grasp the existing data models in Salesforce Sales Cloud, Service Cloud, ERP, eCommerce, other satellite systems to align & design the Marketing campaigns, segments accordingly. - In-depth understanding of the B2C industry, including market trends, customer behaviors, and competitive landscape. Proficiency in creating customer journeys, segmentation, automation, and personalization within Salesforce Marketing Cloud. Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance. Exceptional communication and collaboration abilities to work effectively with cross-functional teams and convey complex technical concepts to non-technical stakeholders. Salesforce Marketing Cloud certifications, such as Salesforce Certified Marketing Cloud Email Specialist or Salesforce Certified Marketing Cloud Consultant, are highly desirable. Experience with CRM integration, SFMC: AMPScript, HTML and CSS, SSJS and/or JavaScript, SQL, Query Studio, Guide Template Language. Good understanding of existing and upcoming Customer Data Privacy regulations like GDPR & upcoming DPDP act. Interview process. Aptitude test. Technical Interview (will be scheduled later only for test clear candidates) This is a great opportunity to build a career in the Salesforce domain. Interested candidates looking to grow in Salesforce are encouraged to apply. This role offers hands-on exposure to real-world Salesforce projects.

REQUISITE QUALIFICATION REQUISITE WORK EXPERIENCE 4+ years of hands-on experience working with Salesforce Marketing Cloud, specifically in designing and executing marketing campaigns for B2C customers. Ability to work with clients to design customer journeys, and associated data models. Extensive experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Content Builder, Journey Builder and Automation Studio, and Cloud Pages, Mobile Studio. Ability to quickly understand and grasp the existing data models in Salesforce Sales Cloud, Service Cloud, ERP, eCommerce, other satellite systems to align & design the Marketing campaigns, segments accordingly. - In-depth understanding of the B2C industry, including market trends, customer behaviors, and competitive landscape. Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance. Salesforce Marketing Cloud certifications, such as Salesforce Certified Marketing Cloud Email Specialist or Salesforce Certified Marketing Cloud Consultant, are highly desirable. Experience with CRM integration, SFMC: AMPScript, HTML and CSS, SSJS and/or JavaScript, SQL, Query Studio, Guide Template Language. Good understanding of existing and upcoming Customer Data Privacy regulations like GDPR & upcoming DPDP act. Experience required: 0-5 Years. Education: Any Graduate, B.Tech / B.E. in Any Specialization. Location: Mumbai. Employment type: Full Time, Permanent. Candidates with strong communication skills and a willingness to learn are encouraged to apply. Freshers and experienced professionals meeting the above criteria are welcome to apply. Only candidates matching the required skill set and experience level will be considered.