Performance Marketing Specialist (SEO Knowledge)

Job Title: Performance Marketing Specialist (SEO Knowledge) Company: Veroma Media Co Job Category: Digital Marketing Roles & Responsibilities: We are looking for a results\-driven professional to lead our Performance Marketing and Organic Growth function, with strong expertise in SEO, AEO (Answer Engine Optimisation), and GEO (Generative Engine Optimisation). This role is for someone who understands both strategy and execution, can manage campaigns independently, and can demonstrate tangible results through real\-world case studies. • Develop performance strategies aligned with client objectives, including lead generation, customer acquisition, conversions, revenue growth, and return on ad spend. • Manage campaign budgets, audience targeting, bidding strategies, creative testing, landing page optimisation, and conversion tracking. • Identify performance gaps and implement data\-backed strategies to improve campaign efficiency and profitability. • Develop and execute comprehensive SEO strategies covering technical SEO, on\-page optimisation, off\-page SEO, keyword research, content strategy, and link acquisition. • Develop GEO strategies to improve brand visibility, discoverability, and citation potential across AI\-powered search and generative answer platforms. • Work with content and creative teams to develop search\-led content that aligns with user intent, topical authority, and business objectives. Strategy, Analytics \& Leadership • Translate business objectives into actionable marketing plans, budgets, channel strategies, and measurable KPIs. • Collaborate with internal teams, content specialists, designers, developers, and account managers to improve campaign outcomes. • Contribute to the development of scalable performance marketing and organic growth processes at Veroma Media. • Strong command of Google Ads, Meta Ads Manager, Google Analytics 4, Google Search Console, Google Tag Manager, and relevant SEO tools. • The strategy you developed and your specific role in execution. • The budget managed, where disclosure is permitted. • Measurable results, such as reduction in CPL or CAC, improvement in ROAS, increase in qualified leads, organic traffic growth, or improved search visibility. What Success Looks Like in This Role Work Location: Mumbai, Maharashtra, India Availability: Full time

Experience: 2\-4 Years Compensation: As per industry standards, based on experience and demonstrated expertise • Understand how search behaviour is evolving across traditional search engines, AI\-powered search experiences, answer engines, and generative AI platforms. • Conduct technical SEO audits, competitor analysis, search intent research, content gap analysis, and website performance assessments. • 2–4 years of hands\-on experience in performance marketing, with substantial practical knowledge of SEO. • Proven experience planning, executing, and optimising live digital marketing campaigns. Mandatory Application Requirement: Case Studies \& Results • Improved brand discoverability across relevant AI\-powered search and answer experiences. 4\. Your current compensation and expected compensation. Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Analytics, Performance Marketing Salary: Not disclosed