Performance Marketing Specialist

Job Title: Performance Marketing Specialist Company: toothsialigners Job Category: Digital Marketing Roles & Responsibilities: Role Overview As a Performance Marketing Sr Executive / Assistant Manager, you’ll manage and optimize campaigns across Google and Meta with precision. You’ll dig into numbers, hunt for efficiencies, and turn insights into impact. This is a growth\-first role, ideal for someone who thrives on experimentation, analytics, and driving ROI in a high\-velocity environment. Key Responsibilities * Plan, execute, and scale campaigns on Google Ads, Meta platforms (Facebook, Instagram), Microsoft, LinkedIn, others. * Manage daily budgets, bids, creatives, and ad placements to drive qualified leads. * Own end\-to\-end funnel performance: from impressions to conversions. * Optimize landing pages and creative assets in collaboration with design and product teams. * Build and monitor performance dashboards; share actionable insights with leadership A/B test ad copies, audiences, formats, and bidding strategies. * Collaborate with CRM, web, and content teams to nurture leads and improve conversion rates. * Stay ahead of platform algorithm updates, tool innovations, and lead\-gen best practices. Work Location: Mumbai, Maharashtra, India Availability: Full time

Must\-Have Qualifications Key Skills: Google Ads, Meta Ads, Analytics, Performance Marketing Salary: Not disclosed