Performance Marketing Specialist

Job Title: Performance Marketing Specialist Company: Blank Canvas Media Job Category: Digital Marketing Roles & Responsibilities: Hiring: Performance Marketer / Ads Manager Location: Mohali, Punjab Company: Blank Canvas Media Department: Digital Marketing / Performance Marketing We’re looking for a Performance Marketer / Ads Manager who can plan, execute and optimize paid advertising campaigns for our clients across Meta and other digital platforms. Key Responsibilities * Plan and manage Meta Ads campaigns (Facebook \& Instagram) * Set up campaigns, audiences, pixels, events and conversion tracking * Monitor campaign performance, budgets, CPL, CPA, ROAS and conversions * Optimize campaigns to improve lead quality and overall performance * Conduct audience, competitor and creative research * A/B test creatives, audiences, placements and campaign strategies * Work closely with the content and social media team to develop high\-performing ad creatives * Generate regular performance reports and provide actionable insights * Stay updated with Meta Ads trends, algorithms and best practices Location: Mohali 82 sector To Apply: Send your CV \+ portfolio/case studies \+ details of campaigns you have managed. Work Location: In person Work Location: PB, India Availability: Full time

Requirements Benefits: Key Skills: Digital Marketing, Google Ads, Meta Ads, Performance Marketing Salary: INR 15000 - 30000 per monthly