Performance Marketing Manager, Google & YouTube

Job Title: Performance Marketing Manager, Google & YouTube Company: Ground News Job Category: Digital Marketing Roles & Responsibilities: Unlike most news companies, our values do not align with any specific political ideology. Unlike most tech platforms, we don't rely on algorithms to keep users on our platform to sell in\-app ads. We are supported by our readers who pay for a subscription to build a more nuanced understanding of the news, the world, and themselves. This is a build\-from\-zero mandate. You'll set the account architecture and own every Google surface (Search, Performance Max, Demand Gen, and YouTube) as the core of the role. As that engine scales, you'll also have room to define, test, and pressure\-test opportunities on adjacent paid channels, applying the same rigour on measurement and payback. You'll sit in the Revenue Growth \& Analytics function, partnering directly with product, engineering, and sponsorships, with a meaningful budget and very little bureaucracy standing between you and shipping. A position with Ground News provides an unparalleled learning experience both personally and professionally. At Ground, we prioritize growth: both for our business and team members. You’ll have the freedom to work remotely and play a key role in the development of Ground News products. This is an opportunity to work with a growing and mighty team that is committed to building a world where cooperative, civil debate is the norm, media is accountable, and critical thought is the baseline of our information consumption. Ground is based in Kitchener, Ontario, Canada, but this role is remote. Keep growing: Access to professional development opportunities to keep expanding your skills and career. Work Location: Kitchener, Canada Availability: Full time

* Hands\-on experience with diverse paid social platforms, with a track record of scaling a channel from 0 to 1\. * Experience with CTV/OTT and linear TV buying (Netflix, Hulu, Roku, Amazon, YouTube TV). * AppsFlyer experience: MMP setup, SKAN configuration, attribution debugging. * Firebase experience: event tracking, audience building, app\-side conversion signal. * Landing page experience: you've worked closely enough with design and engineering to ship them fast. * Apple Search Ads or app\-install experience. * Familiarity with MMM or geo\-lift. Competitive total rewards: A market\-benchmarked base salary, calibrated to your location. Key Skills: Google Ads, Analytics, Performance Marketing Salary: CAD 65000 - 75000 per yearly