Performance Marketing Manager

Job Title: Performance Marketing Manager Company: The Leadership Agency Job Category: Digital Marketing Roles & Responsibilities: .* Performance Marketing Manager Their platform addresses the health concerns most people avoid talking about — weight management, sexual health, hair loss, mental health, and more — all through a fully digital, discreet model. Patients complete an online intake, get assessed by a licensed clinician, and receive their treatment plan and medication delivered to their door. Fast, private, and built around the patient. * Founded in 2021, headquartered in Toronto, Ontario * 350,000\+ Canadians served across all 10 provinces * Vertically integrated: owns both myRocky Clinic and myRocky Pharmacy (OCP\-accredited, Mississauga) * LegitScript\-certified * Treatments across weight management, sexual health, hair loss, mental health, and smoking cessation * Official partner: Toronto Blue Jays, Toronto Maple Leafs, Toronto Argonauts, and the NBA * Presenting partner of the 2026 NBA Playoffs in Canada * Featured in Bloomberg, Globe and Mail, Global News, Yahoo Finance, and the Canadian Business Journal * French\-language consults available; Quebec\-licensed providers on staff About the Role myRocky is scaling its paid acquisition efforts and looking for a Performance Marketing Manager to take hands\-on ownership of campaign strategy, execution, and optimization. Reporting to the VP of Marketing, this person will manage paid media across Meta and TikTok, with opportunities to explore additional channels as the business grows. The initial focus will be on growing myRocky’s weight management offering, including GLP\-1 treatment programs. You’ll develop campaigns that connect with the right audience, improve customer acquisition efficiency, and turn meaningful advertising investment into sustainable growth. This is a hands\-on role for someone who is comfortable working directly in ad accounts, making budget decisions, interpreting attribution data, and translating performance insights into clear creative briefs. You’ll have dedicated creative support and work closely with a technically experienced marketing leader, with the autonomy to own day\-to\-day performance. * Own the day\-to\-day strategy, execution, and optimization of paid acquisition campaigns across Meta and TikTok * Build acquisition plans aligned with patient growth, revenue, and customer acquisition cost targets * Lead campaign setup, audience testing, budget allocation, bidding, and ongoing account management * Prioritize growth within weight management while supporting acquisition across other treatment categories * Identify opportunities to scale successful campaigns while maintaining acquisition efficiency * Evaluate opportunities across additional platforms, including AppLovin and potentially Google, as the channel mix evolves * Work closely with a dedicated creative resource to develop and iterate performance\-focused advertising * Write clear briefs grounded in customer insights, campaign data, and platform\-specific best practices * Partner with the Head of Brand to ensure messaging and creative remain consistent with myRocky’s positioning * Develop messaging that resonates with women aged 30–60, a key audience for the weight management offering * Use creative performance insights to guide new concepts, refresh assets, and address ad fatigue * Coordinate with lifecycle marketing to create a consistent experience from initial interest through conversion * Evaluate acquisition across a longer consideration window, recognizing that customers may take 30–60 days to convert * Use Northbeam and other reporting tools to understand performance beyond platform\-reported results * Work with technical support to maintain reliable tracking, custom conversion events, and reporting * Track and communicate key metrics, including customer acquisition cost, conversion rate, return on ad spend, and acquisition volume * Turn campaign and attribution data into practical recommendations for spend, creative, and channel strategy * Provide clear performance updates to the VP of Marketing, including results, learnings, and priorities * Partner with the VP of Marketing on growth priorities while independently owning day\-to\-day campaign execution * Work with brand, creative, lifecycle, and technical colleagues to launch and optimize campaigns efficiently * Coordinate campaign requirements, timelines, and creative production needs * Ensure campaigns follow applicable advertising platform policies and myRocky’s internal review requirements * Build clear processes for campaign management, reporting, and experimentation as paid acquisition scales The Leadership Team Line\-Up Work Location: Toronto, Ontario, Canada Availability: Full time

* Competitive base salary plus performance\-based bonus * Hybrid flexibility for GTA\-based candidates, with remote arrangements considered for the right person * Direct ownership of paid media performance and meaningful advertising budgets * Dedicated creative support to bring campaign ideas and testing plans to life * The opportunity to work closely with an experienced VP of Marketing who understands paid media execution * Room to shape acquisition strategy and explore new channels as the business grows * Work at the intersection of healthcare, technology, and consumer marketing * A mission that matters — helping more Canadians access discreet, convenient healthcare Key Skills: Meta Ads, Analytics, Performance Marketing Salary: $100,000