Performance Marketing Manager

Job Title: Performance Marketing Manager Company: Leveraged Growth Job Category: Digital Marketing Roles & Responsibilities: Role Overview: We are looking for a Performance Marketing Manager with minimum 4\+ years experience who can own and scale acquisition across platforms like Meta and Google. This is a core, hands\-on role requiring strong execution, a deep understanding of tracking/analytics, and the ability to drive measurable business outcomes. Key Responsibilities: * Plan, launch, and optimise campaigns across Meta (Facebook/Instagram) and Google (Search, Display, YouTube) * Own end\-to\-end campaign management: targeting, creatives, budgets, bidding, and scaling * Continuously test new audiences, creatives, and funnels to improve performance * Understand the complete funnel: ad → landing page → lead → conversion * Identify drop\-offs and improve conversion rates at each stage * Work closely with sales and product teams to improve lead quality and outcomes * Set up and manage tracking systems (Meta Pixel, Google Tag Manager, conversion APIs, etc.) * Ensure accurate tracking of events, conversions, and attribution * Troubleshoot tracking issues and maintain data reliability * Track key metrics: CAC, CPL, ROAS, conversion rates, LTV, etc. * Analyse campaign performance and take data\-backed decisions * Build and maintain performance dashboards and reports Work Location: Kolkata, West Bengal, India Availability: Full time

Qualifications: * Minimum 4\+ years in performance marketing * At least 1\+ years of experience in an EdTech company is mandatory Key Skills: Analytics, Performance Marketing Salary: Not disclosed