Performance Marketing Executive

Job Title: Performance Marketing Executive Company: Ditto Insurance Job Category: Digital Marketing Roles & Responsibilities: Ditto is part of the Finshots family, a leading financial newsletter boasting a subscriber base of over 500K\+ and we are backed by India’s largest stock\-broker Zerodha. The objective of this division would be to bring high\-quality leads for Ditto \& maximize ROI, aligned with our services (hotline \& chat support) \& business divisions (health insurance \& term insurance). Role and Responsibilities \- Develop, implement, and manage search, social media, display, and retargeting campaigns across all paid marketing channels. \- Continuously monitor and optimise campaigns to achieve high\-quality leads at a lower CPL. \- Manage campaign budgets, forecasting, and pacing to ensure efficient spend and performance. \- Should be able to understand our digital ecosystem and map the leads from respective campaigns' end\-level conversions. \- Maintain expert knowledge of key digital marketing platforms, including Google Ads, Meta Ads \& Bing Ads. Explore and evaluate new performance marketing channels where there are better opportunities for high\-quality leads. \- Work closely with the content \& creative team to develop compelling ad copy, images or videos that align with campaign objectives. * 1\-1-3 years of experience in performance marketing (Search Engine Marketing/SEM, Paid Marketing, or related digital marketing functions). * Hands on experience with digital marketing channels, including SEM, social media advertising, display advertising, and email marketing. * Familiarity with data analysis and campaign optimization using tools such as Google Analytics. * Demonstrated ability or strong interest in developing and implementing performance marketing strategies that drive lead generation, increase conversions, and maximize ROI. * Excellent communication and presentation skills. * Ability to work both independently and as part of a collaborative team. This is an in\-office role. Our address is : Fortuna\-1, No 680, 15th Cross, J.P Nagar 2nd phase, J P Nagar, Bangalore, Bangalore South \- 560078, Karnataka, India. Work Location: Bengaluru, Karnataka, India Availability: Full time

And in a bid to do that, Ditto has steered clear from the traditional ways of marketing insurance. We have grown through a heavy focus on educational content, seamless influencer \& brand integrations, and word\-of\-mouth marketing. We’re looking to extensively scale performance marketing with an adept, experienced performance marketing executive. Requirements : We’re looking for a motivated individual who is passionate about digital marketing and eager to learn and grow within a dynamic team. While experience is welcome, we value curiosity, adaptability, and a commitment to continuous improvement over prior expertise. Preferred Qualifications * Experience with Google Ads, Meta Ads, and/or Bing Ads * A proactive learning attitude and willingness to acquire new skills in a fast\-paced environment. * Completion of a recognized digital marketing course or formal training from an accredited institution or online platform (e.g., Google Digital Garage, HubSpot Academy, Coursera, Udemy, or similar). * Relevant digital marketing certifications (such as Google Ads, Meta Blueprint, or comparable credentials) are highly desirable. At Ditto Insurance, we believe that the most successful marketers are those who are curious, open to feedback, and committed to ongoing professional development. While technical skills and prior experience are beneficial, we place a high premium on your willingness to learn, adapt, and grow with us. If you have a strong foundation from formal training and are excited to apply your knowledge in real\-world scenarios, we encourage you to apply. * Comprehensive Health Insurance \& Term Insurance * Compensation as per Industry standard Our Interview Process : Key Skills: Digital Marketing, SEM, Google Ads, Meta Ads, Analytics, Email Marketing, Performance Marketing Salary: Not disclosed