Performance Marketer

Job Title: Performance Marketer Company: Proviso Manpower Job Category: Digital Marketing Roles & Responsibilities: Job Description About the Role We are looking for a data\-driven and result\-oriented Performance Marketing Specialist with at least 3 years of hands\-on experience managing paid media campaigns across Google Ads, Meta Ads, and Reddit Ads. The ideal candidate should have strong expertise in full\-funnel performance marketing, advanced conversion tracking, and campaign optimisation with a focus on maximising ROI and reducing acquisition costs. Key Responsibilities 1\. Performance Marketing * Plan, execute, and optimise paid campaigns across: * Google Ads * Meta Ads (Facebook \& Instagram) * Reddit Ads * Manage monthly advertising budgets while achieving lead generation and revenue targets. * Develop and execute full\-funnel marketing strategies for customer acquisition and remarketing. * Continuously improve ROAS, CPA, CAC, CTR, Conversion Rate, and overall campaign efficiency * Manage lead generation and conversion\-focused campaigns. * Implement and troubleshoot: * Meta Pixel * Meta Conversion API (CAPI) * Event Matching * Server\-side Tracking * Create and optimise custom audiences, lookalike audiences, and retargeting campaigns. * Analyse campaign performance and recommend optimisation strategies * Plan and execute Reddit advertising campaigns. * Configure Reddit Pixel and Conversion Tracking. * Build subreddit\-based audience targeting strategies. * Monitor campaign performance and optimise based on engagement and conversions * Implement complete tracking using: * Google Tag Manager (GTM) * Google Analytics 4 (GA4\) * Meta CAPI * Reddit Pixel * Set up and validate: * Lead Tracking * Purchase Tracking * Custom Events * Offline Conversion Imports * Enhanced Conversions * Troubleshoot tracking discrepancies between ad platforms and analytics tools Key Performance Indicators (KPIs) * Cost Per Lead (CPL) * Customer Acquisition Cost (CAC) * Return on Ad Spend (ROAS) * Conversion Rate * Lead Quality * Marketing Qualified Leads (MQLs) * Sales Qualified Leads (SQLs) * Revenue Generated * Funnel Conversion Rate * Tracking Accuracy (Pixel/CAPI/GA4\) * ​Strong analytical mindset with attention to detail. * Ability to manage multiple campaigns simultaneously. * Proactive approach to testing, learning, and optimisation. * Excellent communication and stakeholder management skills. * Passion for digital marketing and continuous learning Work Location: In person Work Location: Karnataka, India Availability: Full time

* Hands\-on experience managing: * Performance Max (PMax) * Demand Gen Campaigns * Search Campaigns * Display Campaigns * Video Campaigns * Remarketing Campaigns * Build audience strategies using first\-party data and customer signals. * Optimise bidding strategies, asset groups, audience signals, and conversion goals. Preferred Qualifications * Experience in real estate, rental, proptech, e\-commerce, or lead generation businesses. * Experience integrating CRM platforms (such as Zoho CRM) with advertising platforms. * Familiarity with landing page optimisation and CRO (Conversion Rate Optimisation). * Knowledge of Looker Studio for dashboard creation. * Google Ads and Google Analytics certifications are an added advantage. Benefits: Experience: Key Skills: Digital Marketing, Google Ads, Meta Ads, Analytics, Performance Marketing Salary: INR 500000 - 600000 per yearly